We will show you:
- The potential in appeals, donations and bequests
- How philanthropy promotes fan loyalty
- The importance of bequests not requiring tax deductibility
- How to identify potential bequestors and major donors
- The importance of tax-deductibility (and for Australia, the role of The Australian Sports Foundation)
- Roles of board members in fundraising
- When campaign-style fundraising is appropriate
- Ethical issues in sports fundraising
