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Gifts in Wills Marketing Masterclass – Sydney

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Location: Sydney (Legacy, Level 1, 47 York Street, Sydney 2000) Event Dates:   09 August 2016

Event Time: 08:45 (AEST) Organisation: Fundraising Institute Australia (FIA) Contact Name: Tanita and/or Charlotte Contact Phone: 1300 889 670 Contact Email: training@fia.org.au Cost: From 4550 Posted: 29 June 2016

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Gifts in Wills Marketing Masterclass – Sydney

Details

Not for the faint-hearted, this masterclass is packed full of research findings and practical advice.

Sharing her methods and techniques with all participants. Evelyn Mason, FFIA CFRE, dives deep into the depth of her experience and knowledge.

Attend this masterclass, and you will learn to:

  • maximise your Gifts in Wills potential
  • create an annual Gifts in Wills marketing strategy
  • target the best Gifts in Wills prospects
  • convert prospects to leads and leads to benefactors
  • make the ask
  • apply the latest Gifts in Wills research to your marketing strategy
  • understand the difference between copywriting for donations and copywriting for Gifts in Wills
  • create meaningful reporting systems.

Designed for experienced fundraisers who have a minimum of two years’ experience in Gifts in Wills promotions and/or those less experienced who have attended an introduction to Gifts in Wills course – e.g. the FIA Gifts in Wills Fundamentals course and/or the FIA Conference – Data driven bequest development, from lasting legacy conversations to contested estates masterclass.

Click here for more information, and to register.

Event Category: Careers / HR / Employment | Fundraising | General | Philanthropy

Event Type: Course

Enquiries: Contact Phone 1300 889 670

Tags: Fundraising , Marketing , Wills


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