Assess and improve your organisation’s existing fundraising with key strategies for peer-to-peer fundraising events. Learn how to launch new events, how to leverage digital to enhance your campaigns and how to measure event success. This interactive course is not about running a gala ball or about the logistics of events – It’s about the strategy behind creating and participating in peer-to-peer fundraising events, and how to market those opportunities. Using recent data, this one-day course will delve into case studies and real-world examples. Topics to be covered include:
- an overview of the fundraising landscape (the three pillars of online fundraising)
- overall benefits of events (including: financial, cause awareness, branding and donor acquisition)
- why people participate in events
- types of participants (and those most likely to raise the most)
- why your organisation should participate in third party events
- why charities hold their own signature fundraising events?
- how to attract more and leverage your existing DIY fundraisers.
- how to engage with your participants using multiple channels
- how to leverage corporates in events
- a variety of marketing tools to use to drive success through your events
- how to evaluate your events.
This course is suitable for those new to events and/or fundraising and senior members of an organisation who want to better understand the events and community fundraising space. Click here for more information, and to register.
