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Marketing and the Australian Public Sector 2016

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Location: Sydney (Novotel Sydney, 169-179 Thomas Street, Sydney, 2000, Australia) Event Dates:   21 September 2016 - 22 September 2016

Event Time: 08:00 (AEST) Organisation: Ark Group Australia Contact Name: Steven Oesterreich Contact Phone: 0289134000 Contact Email: aga@arkgroupasia.com Cost: Early Bird: AUD 995 Posted: 04 July 2016

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Marketing and the Australian Public Sector 2016
True Connections
One-day case study led forum and two post forum workshops
20-21 Sept 2016, Novotel Sydney Central
http://www.arkgroupaustralia.com.au/events/the-australian-public-sector-true-connections/ #govausmarket
It’s not about making do with less, but by doing more through enhancing your current understanding of the new marketing and communication functions at play

Media Partners: SMP, social media today, Government News, elemental, Mandarin, Government Technology News

Vendor Neutral – No Sales Presentations

Case studies in developing, implementing, introducing and managing a brand from:
Government of NSW
Australian National University
Arrow Internet
National Disability Insurance Scheme
The Salvation Army
Evolve Housing
CareerOne

The Challenges & The Solutions to:
Making your brand meaningful
Where is the public sector at with regards to social media
Working with a lack of resources/budget constraints
Social media policies in the public sector
The legal implications, risks and mitigations
Working with influencers and internal stakeholders

Workshop A: Social Media as a Team Sport

Workshop B: Content Marketing: The future of government and public sector communications
If you work in government or public sector communication at a municipal, state or national level, this is a session not to be missed

Event Category: Policy / Government

Event Type: Conference

Enquiries: Contact Phone 0289134000

Tags: Marketing


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