Marketing Manager

Gowrie Victoria is a not-for-profit organisation, established in 1939, committed to its purpose – “For those who teach and care for children, (we) champion good early childhood education and care. Because when children learn, we all grow.” Gowrie Victoria operates three children’s centres and a registered training organisation (RTO) for study in nationally recognised qualifications in Early Childhood and School Age Education and Care, and Professional Learning that transform practice with sustainable learning. Building on its history of engagement with early childhood services, Gowrie has built collaborative partnerships and successfully increased its reach across Victoria.
Reporting to the CEO the Marketing Manager, as a key member of the executive team, will be jointly accountable for the implementation of organisational strategy and driving the creation of a customer centric culture. Developing a robust marketing and communications strategy, you will be responsible for extending the market reach via products, services programs and campaigns that drive customer acquisition and growth. Working in collaboration with all business units and stakeholders, you will support the brand and deliver a range of marketing related initiatives. This is a thinking, guiding and doing role for a small organisation with a big reach.
Proven ability in developing and implementing both strategic and operational sales and marketing plans to deliver growth in both B2B and B2C channels is key. You will be commercially astute and have the ability to adapt to change in a proactive manner, leading initiatives and projects from start to finish. A tertiary qualification in marketing is essential as are exceptional communication and analytical skills. Previous experience in an executive level role is highly regarded, in addition to a strong understanding of digital marketing approaches. Previous experience in the community or education sectors is not essential, however, you must demonstrate a strong interest Gowrie’s purpose and values.