Julie Weldon, Thursday, 31st October 2019 -
The Xfactor Collective specialist member Julie Weldon offers some top tips on how to find out what people are saying about you, in our weekly Collective Insights column.
Julia Keady, Tuesday, 8th October 2019 -
Brand refreshes are common. But renaming an organisation is a rare, delightful game changer in our sector. Julia Keady from The Xfactor Collective takes us behind the scenes of a recent brand transformation project that is giving a Victorian organisa
John Carroll, Thursday, 6th July 2017 -
Unless not-for-profit organisations develop strong, desirable brands, they will fail in the face of growing for-profit competition, writes John Carroll strategist and joint CEO of Omnicare Alliance Ltd.
Michael Garnett, Tuesday, 16th August 2016 -
Borrowing the marketing practice of creating distinctive and ownable brands can galvanise more people around important ideas that address critical social problems, writes marketing and communications expert Michael Garnett.
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