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Collective insights

How to prevent your brand from being ignored during COVID-19

Darren Taylor, Wednesday, 29th April 2020 -  The Xfactor Collective brand specialist Darren Taylor answers the question that every organisation is now wondering – how to stay relevant and connected in with the communities they serve.

Collective insights

How do we get our boards and executive team to better understand and value brand?

Darren Taylor, Thursday, 20th February 2020 -  The Xfactor Collective specialist member Darren Taylor answers a common question about how organisations can better achieve their organisational goals with a stronger internal commitment to brand, and provides practical steps to bring brand to the st

Opinion

Bushfire response: Do Australian NFPs have a trust problem?

Richenda Vermeulen, Monday, 13th January 2020 -  Despite the influx of generosity in response to the bushfires, there is significant scepticism towards charities supporting the effort. Here, Richenda Vermeulen, founder and CEO of ntegrity, shares six essential elements not for profits need to build

Collective Insights

What’s the best way to monitor and protect our organisation’s reputation?

Julie Weldon, Thursday, 31st October 2019 -  The Xfactor Collective specialist member Julie Weldon offers some top tips on how to find out what people are saying about you, in our weekly Collective Insights column.

Hot Topic

Behind the scenes of a major rename and brand revamp

Julia Keady, Tuesday, 8th October 2019 -  Brand refreshes are common. But renaming an organisation is a rare, delightful game changer in our sector. Julia Keady from The Xfactor Collective takes us behind the scenes of a recent brand transformation project that is giving a Victorian organisa

Guide Dogs Named Australia’s Most Trusted Charity Brand

Luke Michael, Wednesday, 23rd May 2018 -  Guide Dogs Australia has been as named Australia’s Most Trusted Charity Brand for the sixth year in a row.

Analysis

About a Brand – The Leadership Battle for NFPs

John Carroll, Thursday, 6th July 2017 -  Unless not-for-profit organisations develop strong, desirable brands, they will fail in the face of growing for-profit competition, writes John Carroll strategist and joint CEO of Omnicare Alliance Ltd.

Opinion

Better Branding Can Help the Social Sector

Michael Garnett, Tuesday, 16th August 2016 -  Borrowing the marketing practice of creating distinctive and ownable brands can galvanise more people around important ideas that address critical social problems, writes marketing and communications expert Michael Garnett.
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