John Carroll, Thursday, 6th July 2017 -
Unless not-for-profit organisations develop strong, desirable brands, they will fail in the face of growing for-profit competition, writes John Carroll strategist and joint CEO of Omnicare Alliance Ltd.
Michael Garnett, Tuesday, 16th August 2016 -
Borrowing the marketing practice of creating distinctive and ownable brands can galvanise more people around important ideas that address critical social problems, writes marketing and communications expert Michael Garnett.
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