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MEDIA, JOBS & RESOURCES for the COMMON GOOD

PR and communications

RESET 2020 case study

Learnings from Guide Dogs Australia’s first virtual event

Julia Keady, Thursday, 21st May 2020 -  Running virtual events during and post COVID-19 comes with its fair share of challenges. Learn how Guide Dogs Australia pivoted quickly and successfully to celebrate International Guide Dogs Day, in this video from RESET 2020’s first live show.

Protecting your organisation’s reputation during the Disability Royal Commission

Jackie Hanafie, Thursday, 27th February 2020 -  With the Disability Royal Commission kicking off its public hearings in Sydney last week, disability organisations and service providers may come under intense scrutiny. It’s vital that your organisation prepares now in order to best manage issues

Collective insights

How can visual models help us get more cut-through?

Renée Hasseldine, Wednesday, 26th February 2020 -  The Xfactor Collective intellectual property specialist Renée Hasseldine spends her days helping thought leaders make a bigger impact with their stakeholders through visual models. Today, she shares two that will not only help you get cut-through, b

Collective Insights

What are media looking for, and how can we best deliver it?

Jodie Artis, Thursday, 12th December 2019 -  In this week’s Collective Insights column, The Xfactor Collective specialist member Jodie Artis shares some media relations expert insights in this her 20th anniversary year helping social purpose organisations connect meaningfully with media.

Opinion

Can messages of hope deliver the bottom line?

Méabh Friel, Tuesday, 10th December 2019 -  Méabh Friel, communications director of One Girl, considers whether needs-based content will be something we look back on in 10 years and cringe at and if we should really be telling more celebratory stories.

It’s almost the holidays!

Jo Scard, Thursday, 21st November 2019 -  What’s the best way to maintain media interest in your organisation and public support for your fundraising campaign throughout December and January? Jo Scard from Fifty Acres shares her advice.

Opinion

How Australian not for profits can outperform the big guns

Richenda Vermeulen, Tuesday, 22nd October 2019 -  The best marketing campaign in Australia, this year, was for a cause, writes Richenda Vermeulen, founder and CEO of ntegrity, as she shares two pieces of advice on effective, cause-based marketing.

Hot Topic

Five Reasons NFPs Need to Think About Content Marketing

Caroline Catterall, Wednesday, 26th July 2017 -  How can not-for-profit organisations cut through in a cluttered market to get their message out? PR and marketing expert Caroline Catterall delivers her top five reasons why NFPs need to think about content marketing.
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