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MEDIA, JOBS & RESOURCES for the COMMON GOOD

PR and communications

Back to basics: Simple communications in a confusing climate

Jo Scard, Thursday, 26th August 2021 -  In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard stresses the importance of consistent messaging, well-researched communication plans, and back-to-basics PR. 

Opinion

Storytelling for impact

Mike Davis, Wednesday, 14th July 2021 -  The time has come to embrace the range of media options available to ensure your strategic plan or impact measurement resonates with your audience, writes Mike Davis, who shares some examples of organisations doing this well.

Personal communications in the digital economy – is it possible?

Jo Scard, Tuesday, 25th May 2021 -  We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it? Fifty Acres’ Jo Scard shares some tips and tricks to ensure you’re pulling on the right heart strings. 

Opinion

Engaging diverse audiences through inclusive communication benefits everyone

Jen Sharpe, Thursday, 29th April 2021 -  It's smart business to know how to communicate to diverse audiences – it’s also great for social cohesion, write Jen Sharpe from Think HQ and Jessica Billimoria from CultureVerse.

Opinion

Milkshakes and mistakes: How to avoid a cringey campaign

Richenda Vermeulen, Wednesday, 28th April 2021 -  Richenda Vermeulen shares her thoughts on the now infamous milkshake video and how government departments – and not for profits – could approach a sensitive campaign like this in the future.

Disrupting a COVID-normal world and bracing for 2021: How do we ensure we are heard?

Jo Scard, Thursday, 17th December 2020 -  Jo Scard discusses what breaking through in a fatigued climate will look like for not for profits and purpose-driven brands in 2021.

RESET 2020 case study

Learnings from Guide Dogs Australia’s first virtual event

Julia Keady, Thursday, 21st May 2020 -  Running virtual events during and post COVID-19 comes with its fair share of challenges. Learn how Guide Dogs Australia pivoted quickly and successfully to celebrate International Guide Dogs Day, in this video from RESET 2020’s first live show.

Collective insights

How can visual models help us get more cut-through?

Renée Hasseldine, Wednesday, 26th February 2020 -  The Xfactor Collective intellectual property specialist Renée Hasseldine spends her days helping thought leaders make a bigger impact with their stakeholders through visual models. Today, she shares two that will not only help you get cut-through, b

Collective Insights

What are media looking for, and how can we best deliver it?

Jodie Artis, Thursday, 12th December 2019 -  In this week’s Collective Insights column, The Xfactor Collective specialist member Jodie Artis shares some media relations expert insights in this her 20th anniversary year helping social purpose organisations connect meaningfully with media.

Opinion

Can messages of hope deliver the bottom line?

Méabh Friel, Tuesday, 10th December 2019 -  Méabh Friel, communications director of One Girl, considers whether needs-based content will be something we look back on in 10 years and cringe at and if we should really be telling more celebratory stories.
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