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MEDIA, JOBS & RESOURCES for the COMMON GOOD

PR and communications

Multicultural media is a strong engagement lever, not a gimmick

Mobinah Ahmad, Thursday, 24th March 2022 -  Mobinah Ahmad, account director at Fifty Acres, warns that neglecting multicultural media in favour of mainstream placement comes at a cost.

Is reporting the social impact of your NFP worth it?

Maggie Coggan, Tuesday, 15th March 2022 -  According to the latest research, it definitely is 

How to lose audiences and frustrate people: Why avoiding toxic positivity is crucial

Lex La Sala, Thursday, 24th February 2022 -  Lex La Sala warns communicators on the dangers of opting for toxic positivity in their campaigns. In a world of socio-political unrest and extreme exhaustion, she says it’s important to avoid frustrating audiences with “good vibes”. 

How to supercharge your Christmas campaign

Alecia Hancock, Thursday, 16th December 2021 -  Alecia Hancock shares a few tips to help you make the most of your campaign this year.

Keeping calm and carrying on: When a PR crisis hits

Jo Scard, Tuesday, 26th October 2021 -  In a climate of political tussles and global health debates, bad PR has become a salient and standard part of our lives. Jo Scard explains how to navigate through the hurdles of a PR crisis in a simple step-by-step process. 

Back to basics: Simple communications in a confusing climate

Jo Scard, Thursday, 26th August 2021 -  In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard stresses the importance of consistent messaging, well-researched communication plans, and back-to-basics PR. 

Opinion

Storytelling for impact

Mike Davis, Wednesday, 14th July 2021 -  The time has come to embrace the range of media options available to ensure your strategic plan or impact measurement resonates with your audience, writes Mike Davis, who shares some examples of organisations doing this well.

Personal communications in the digital economy – is it possible?

Jo Scard, Tuesday, 25th May 2021 -  We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it? Fifty Acres’ Jo Scard shares some tips and tricks to ensure you’re pulling on the right heart strings. 

Opinion

Engaging diverse audiences through inclusive communication benefits everyone

Jen Sharpe, Thursday, 29th April 2021 -  It's smart business to know how to communicate to diverse audiences – it’s also great for social cohesion, write Jen Sharpe from Think HQ and Jessica Billimoria from CultureVerse.

Opinion

Milkshakes and mistakes: How to avoid a cringey campaign

Richenda Vermeulen, Wednesday, 28th April 2021 -  Richenda Vermeulen shares her thoughts on the now infamous milkshake video and how government departments – and not for profits – could approach a sensitive campaign like this in the future.
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