Attend this one-day workshop in Melbourne at Deaf Children Australia and learn how data analytics and reporting can help you build insights into donor loyalty to help drive your fundraising program more effectively.
Integrating data insights into your fundraising strategy will improve donor retention and drive acquisition investment.
You know a ‘one-size fits all’ appeal proposition to the full supporter database will not meet the needs and aspirations of every donor, and understand smarter database segmentation will help improve long-term donor relationships.
Learn how to:
- analyse donor behaviour, testing, reactivations, bonding and conversion programs
- build an evidence based donor/prospect engagement plan to achieve best practice fundraising
- use your data to build better engagement with donors on an individual basis.
Based on real-life examples and teamwork activities, this workshop will not train you to be a data analyst, it will show you how to understand and apply analysis of data to be an empowered fundraiser.
Click here for more information, and to register.
