The Victoria event, held in Melbourne will help you assess and improve your organisation’s existing fundraising with key strategies for peer-to-peer fundraising events. Learn how to launch new events, how to leverage digital to enhance your campaigns and how to measure event success.
This interactive course hosted at Deaf Children Australia is not about running a gala ball or about the logistics of events – It’s about the strategy behind creating and participating in peer-to-peer fundraising events, and how to market those opportunities.
Using recent data, this one-day course will delve into case studies and real-world examples. Topics to be covered include:
- an overview of the fundraising landscape (the three pillars of online fundraising)
- overall benefits of events (including: financial, cause awareness, branding and donor acquisition)
- why people participate in events
- types of participants (and those most likely to raise the most)
- why your organisation should participate in third party events
- why charities hold their own signature fundraising events?
- how to attract more and leverage your existing DIY fundraisers.
- how to engage with your participants using multiple channels
- how to leverage corporates in events
- a variety of marketing tools to use to drive success through your events
- how to evaluate your events.
This course is suitable for those new to events and/or fundraising and senior members of an organisation who want to better understand the events and community fundraising space.
Click here for more information, and to register.
