Marketing and the Australian Public Sector 2016
True Connections
One-day case study led forum and two post forum workshops
20-21 Sept 2016, Novotel Sydney Central
http://www.arkgroupaustralia.com.au/events/the-australian-public-sector-true-connections/ #govausmarket
It’s not about making do with less, but by doing more through enhancing your current understanding of the new marketing and communication functions at play
Media Partners: SMP, social media today, Government News, elemental, Mandarin, Government Technology News
Vendor Neutral – No Sales Presentations
Case studies in developing, implementing, introducing and managing a brand from:
Government of NSW
Australian National University
Arrow Internet
National Disability Insurance Scheme
The Salvation Army
Evolve Housing
CareerOne
The Challenges & The Solutions to:
Making your brand meaningful
Where is the public sector at with regards to social media
Working with a lack of resources/budget constraints
Social media policies in the public sector
The legal implications, risks and mitigations
Working with influencers and internal stakeholders
Workshop A: Social Media as a Team Sport
Workshop B: Content Marketing: The future of government and public sector communications
If you work in government or public sector communication at a municipal, state or national level, this is a session not to be missed