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Best Practice Sponsorship in 2016

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Date: 10 February 2016 at 02:00 pm Presenter: Abby Clemence Run time: 60 Location: Online Live Tickets: $55 – $300 (in AUD) Materials Price: $40.00 (in AUD)

× The live session has passed. Catch up by downloading the post-webinar pack below.



Effective Sponsor Engagement

This webinar will help you navigate the mindset shift from being a charity seeking handouts to understanding your organisation’s vital role as a valuable marketing partner to the right company.

In this 60-minute webinar, you will learn an easy to follow process that will lead you through the steps involved in being able to create and leverage committed and sustainable sponsorship relationships for your organisation or event.

In this session you’ll learn:

  • ‘Unpacking’ a sponsorship strategy for your Not for Profit and what you need to do to suceed
  • Your role in educating the corporate sector.
  • Making your charity ‘sponsorship ready’ and identifying the powerful marketing allure you hold for the right sponsor.
  • Understanding how your support base is the key to making the right connection with the right companies.
  • Properly communicating the benefits of connecting with your charity for a sponsor.

Who will benefit?

This webinar is pitched to participants with a base understanding of how to engage sponsors. It will be useful for both; entry level employees with less than five years of appropriate professional experience as well as management level employees with five-plus years of professional experience.

Can’t make the date?

If you pay and register for any of our Executive Webinars, you will also receive the slide pack and full video recording. So if your schedule is tight, you can watch it in your own time.

This Executive Webinar is proudly presented by RedBack Conferencing.

Redback Conferencing is an Australian Conferencing Service Provider that dramatically improves the way organisations meet, present and collaborate at a distance. They deploy the latest Webinar, Webcasting, Teleconferencing, Web Conferencing and Video Conferencing technologies to thousands of Australian organisations all while delivering an unmatched level of support, ease of use and peace ofmind. ( |

Abby Clemence

Abby Clemence

Abby Clemence is one of Australia's foremost strategic sponsorship advisors to the For-Purpose Sector with more than 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause-related sponsorship. She is the Managing Director of Infinity Sponsorship and is the founder of the world's first online Sponsorship University for Not for Profits and Charities. She has authored a number of books that provide practical and easily implementable solutions for Not for Profits, including free resources that can be found on her website


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