This session is proudly brought to you by the Guide to Giving, Australia’s most trusted charity directory
Digital has come of age as both a donation revenue driver and the leading new donor acquisition channel. Since 2020, digital donations have risen by more than 20 per cent. With Christmas fast approaching, now is the time to build out plans that will efficiently utilise digital channels to meet and exceed your fundraising objectives.
Christmas is a busy time for all fundraising, and donors are often inundated with requests for contributions. Cutting through the noise is crucial. But how can you be sure your digital copy and creative are speaking to the audience most likely to convert, and encouraging them to donate?
Join Garth Stirling, Head of Services at award-winning digital fundraising agency ntegrity and get the inside scoop on the key tactics you need to consider to run a successful digital Christmas fundraising campaign this year.
What will this masterclass cover?
- Where and how to find the highest performing digital audiences
- Which digital channels rank highest for donor conversion
- Creative best practice to ensure your campaigns are cutting through effectively
- What donors are looking for in a donation experience
What can I expect from this masterclass?
You’ll come away from this masterclass with some key strategies to maximise your digital fundraising efforts this Christmas, to get you the results you’re aiming for.
Who is this masterclass for?
This masterclass will be highly relevant for in-house digital, fundraising and marketing teams who want to hear about innovative digital best practice and ultimately maximise their fundraising efforts.
Meet the expert:
Garth Stirling, Head of services, ntegrity
Garth has over 15 years’ experience in senior marketing roles in the UK and Australia. Before joining ntegrity, he was head of marketing at World Vision Australia where he oversaw the turnaround in child sponsorship acquisition, new product launches and growth in digital donation revenue. As head of services at ntegrity, he oversees the agency’s work with hundreds of not-for-profits to solve the most challenging digital and fundraising problems.
This session is proudly brought to you by:
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