Close Search
Loading Events

How to get $120,000 in FREE advertising for your organisation!

  • This event has passed.

Date: 12 May 2022 at 11:00 am Presenter: Pro Bono Australia Location: Online Live Tickets: $55 (in AUD)

× The live session has passed. The post-webinar pack will be available soon.


Did you know, as a not-for-profit, you’re eligible for $10,000 per month of FREE google advertising through Google Ad Grants? Sounds too good, but it’s 100% true!

If you’re already using it, you know how powerfully it can funnel traffic to your site and donations to your cause. 

But if you don’t have the Google Grant yet, if you’ve activated it but aren’t seeing your web traffic skyrocket, or, if like many not-for-profits across Australia, you didn’t know this offer was available, this session is for you!

Join Nichole Vander Wall for an info-packed session that takes you beyond any easily accessible resources, to discover the secrets to successfully using the Google Ad Grant.

Grant coach Nichole will take you through:

  • how to access the Google Ad Grant
  • tips to get your first leads through Google Grants, and
  • how to set up your account, or adjust your existing account, to easily keep engaged traffic flooding to your website.

With Nichole’s help, you won’t need to be a professional marketer to take advantage of this incredible offering. This advertising grant can be a powerful tool to consistently reach new users online and get people behind your mission statement. Come along to learn how to make it work for you.


What will this masterclass cover?

  • How to claim the grant if you haven’t already
  • How to get maximum impact with your grant and start driving consistent traffic to your organisation’s website.
  • How to get your first 20 leads through your grant, and how to keep the leads coming
  • How to maximise the $120,000 p.a of ad spend for results across the year, whether you’re a marketing whiz or a novice


Who should attend this masterclass? 

This session is aimed at not-for-profit leaders, directors, marketers and lead generators, but you don’t need to be a professional marketer to have success with the grant. The webinar has actionable takeaways for everyone, no matter where they are on their google grant journey.

Please note* Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits.


Meet your presenter:


Nichole Vander Wall,
Google Grant coach and search marketing consultant

Nichole is a search marketing coach who empowers not-for-profit marketers to generate consistent leads from their Google Grant in-house. She works with not-for-profit’s all over the world from small grass-root causes to large museums and zoos. Before launching her coaching business, Nichole worked for 7 years in search marketing between the United States and Australia. Her passion is teaching by doing and she hopes by encouraging curiosity and building confidence in not-for-profit marketers that organisations can make a greater impact.



About Pro Bono Webinars:

Our 60-minute webinars are the capacity building tool you need to help you grow your impact. Curated specifically for people working in purpose-driven organisations, they’ll equip you with actionable takeaways that you can implement in your day-to-day.

Don’t believe us? Check out what others have said about us:
“Fantastic webinar, very stimulating. Lots to think about and will definitely open up some interesting conversations at work.”
“Thank you for hosting webinars on topical issues. Well done.”
“Loving it, keep it up! And thanks!”

Plus, by buying a webinar you are helping us increase our impact. As a social enterprise and B Corp, we’re a for-profit business that exists to make a positive impact. We fund ourselves through a number of paid products so that we can keep our news service and skilled volunteering opportunities free. Find out more about our social impact.

Pro Bono Australia

Pro Bono Australia


pba inverse logo
Subscribe Twitter Facebook