Fundraising Direct Marketing Manager

• Full Time
• Melbourne location
• Reference: 12316

The Peter MacCallum Cancer Centre is Australia’s only public hospital solely dedicated to cancer and one of an elite group of hospitals worldwide to have its own integrated cancer research program and laboratories.

The Peter MacCallum Cancer Foundation is seeking an experienced and strategic Direct Marketing Manager to continue the Foundation’s income and donor growth.  This role will be responsible for the continued development of several high performing income programs, which include the planning and implementation of direct marketing activities for mail and eDM, telephone, F2F regular giving acquisition and regular giving conversion appeals. With the primary goal of retaining and increasing the number of active cash and regular giving donors through an integrated direct marketing program.

This position will work closely with the Donor Relation Team to implement a donor care program to service new and existing cash and regular giving donors and assist with the lead generation Bequest donors.  The role will also work closely with several service providers in the delivery of each program’s operational KPIs.

The ideal candidate will have:

• Demonstration of strategic fundraising experience, with experience and proven success in Direct Marketing fundraising (especially in Direct Mail and Regular Giving)
• An ability to demonstrate leadership in the continuous improvement of donor engagement, stewardship and development
• Strong quantitative and analytical skills
• Experience in managing staff
• Strong budgeting and financial modelling skills
• Bachelor’s Degree or equivalent education and experience
• Sound knowledge of fundraising legislation, practices and philosophy of charitable giving
• Sound knowledge of databases (preferably fundraising databases and Raisers Edge 7)
• Excellent communication, collaboration and negotiation skills

Peter Mac offers its employees the following benefits:

• Salary Packaging/ADOs
• Employee Assistance Program
• Central City Location
• Training and Development Program