Senior Marketing Manager

The Organisation

ECMS is a large not-for-profit community enterprise with 70 services delivering kindergarten and early learning and care (childcare) across Melbourne. Our 750 staff are privileged to touch the lives of 6,500 children and families who access our quality early learning programs each week. 

The Role

A dynamic marketing manager who is passionate about customer experience and marketing results, you’ll take ECMS performance in this area to the next level. You will be responsible for implementing a new customer/enrolment database and relationship management system and processes that improve customer satisfaction and increase enrolment rates across the network. This newly formed role reports to the Director of Communications and Marketing and manages a team of five. You will work in collaboration to introduce a refreshed brand strategy in 2017, as ECMS embarks on an exciting period of change and growth.   

The Requirements

A driven and polished senior marketing manager, you will have proven experience in leading a marketing team and driving change to achieve effective marketing and customer service excellence. The successful applicant will demonstrate:

• strategic, ‘big picture’ thinking capability along with a willingness to dig into the detail and contribute to team goals as required
• an adaptive and collaborative leadership style with proven experience developing teams and individuals
• knowledge and experience in customer data segmentation, analysis and development of insights to drive improvement and innovation
• experience in CRM system design and implementation with the ability to engage others in change
• proficiency in the development of integrated marketing plans that leverage all channels of promotional marketing and communication (advertising, digital, social, print, etc.)
• strong writing, presentation and public relations skills
• outstanding organisational skills and an ability to remain calm under pressure
• an understanding of best-practice, the latest trends and technology in marketing, customer experience and personalisation
• a relevant Bachelor degree in marketing/communication/business and/or equivalent experience.

Experience in the community, not-for-profit, childcare or education sectors would be an advantage.

What’s on Offer?

This career move will allow you to demonstrate direct impact and results that contribute to positive social outcomes for children and families. This is a challenging, diverse and rewarding role in a committed and engaged team. With both autonomy and leadership support, you’ll own processes that enable ECMS to realise its brand and growth potential. 

This ongoing full-time role is based at our office in Northcote. Travel to other sites across Melbourne is required occasionally. ECMS is an equal opportunity employer that welcomes applications that reflect the diverse communities we serve.