About the Role
Are you inspired by people who fundraise to help the causes they love?
Do you want to engage amazing people to do incredible things in an effort to beat blood cancer?
The Leukaemia Foundation is on an exciting transformation journey to deliver greater impact to our key stakeholders and the Australian community.
We are looking for someone who has experience engaging, retaining and growing support from the community through meaningful supporter journeys.
This role will develop and implement personalised, data-driven supporter journeys across all community supporter fundraising programs and products.
The Supporter Journey Manager will work closely with internal teams to integrate systems and content with marketing automation to deliver supporter journeys, which are triggered by behaviour, supporter feedback and milestones to increase fundraising outcomes. This role will also work closely with the Brand & Marketing team to lead on digital acquisition (lead generation, nurture tracks and conversion).
The Supporter Journey Manager is responsible for retention, working with the wider Leukaemia Foundation team to implement meaningful retention journeys that demonstrate impact and deepen the engagement of our supporters.
What are we looking for in this role?
Demonstrated knowledge of marketing automation
Demonstrated experience in behavioural journey mapping, and use of analytics to drive segmentation
Demonstrated understanding of digital acquisition techniques and nurture tracks
Minimum three years’ experience in a similar role in related marketing discipline (eg: digital marketing) or customer/user experience within the Fundraising industry
Fundraising product development experience
Copywriting skills and experience curating content across channels
It would be highly desirable if the person has:
Demonstrated knowledge of FIA Code of Conduct/Standards of fundraising
Knowledge of the charity health environment
Leukaemia Foundation is committed to building an inclusive and diverse workforce that continues to reflect the community we support.
About the Organisation
The Foundation cares for patients and their families affected by blood cancer and related blood disorders by providing a range of vital support services free-of-charge, including counselling, information, accommodation, transportation and practical assistance. The Foundation generates significant funds each year to cutting edge medical research to find better treatments and cures. To achieve our inspiring purpose, everyone's impact counts.
Apply for this Job
For details concerning this role, please contact
Imogene Grant, Head of Community Supporters
Email : firstname.lastname@example.org
We want to hear from you!
To express interest in this opportunity CLICK “Apply for this job”(button)
For a confidential discussion about this career opportunity prior to applying , please contact Imogene Grant, Head of Community Supporters via email email@example.com.
Closing date for Applications: Friday 25 May 2018
Please quote in application: Supporter Journey Manager via Pro Bono Australia.