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Supporter Journey Manager

Location : Brisbane, Melbourne, Sydney

Organisation : Leukaemia Foundation

Work Type : Full-time

Salary Type : Annual Package

Application Closing Date : 26-05-2018

About the Role

Are you inspired by people who fundraise to help the causes they love?

Do you want to engage amazing people to do incredible things in an effort to beat blood cancer?

The Opportunity

The Leukaemia Foundation is on an exciting transformation journey to deliver greater impact to our key stakeholders and the Australian community.

We are looking for someone who has experience engaging, retaining and growing support from the community through meaningful supporter journeys.

This role will develop and implement personalised, data-driven supporter journeys across all community supporter fundraising programs and products.

The Supporter Journey Manager will work closely with internal teams to integrate systems and content with marketing automation to deliver supporter journeys, which are triggered by behaviour, supporter feedback and milestones to increase fundraising outcomes. This role will also work closely with the Brand & Marketing team to lead on digital acquisition (lead generation, nurture tracks and conversion).

The Supporter Journey Manager is responsible for retention, working with the wider Leukaemia Foundation team to implement meaningful retention journeys that demonstrate impact and deepen the engagement of our supporters.

What are we looking for in this role?

  • Demonstrated knowledge of marketing automation

  • Demonstrated experience in behavioural journey mapping, and use of analytics to drive segmentation

  • Demonstrated understanding of digital acquisition techniques and nurture tracks

  • Minimum three years’ experience in a similar role in related marketing discipline (eg: digital marketing) or customer/user experience within the Fundraising industry

  • Fundraising product development experience

  • Copywriting skills and experience curating content across channels

It would be highly desirable if the person has:

  • Demonstrated knowledge of FIA Code of Conduct/Standards of fundraising

  • Knowledge of the charity health environment


Leukaemia Foundation is committed to building an inclusive and diverse workforce that continues to reflect the community we support.

About the Organisation

Organisation Name : Leukaemia Foundation

The Foundation cares for patients and their families affected by blood cancer and related blood disorders by providing a range of vital support services free-of-charge, including counselling, information, accommodation, transportation and practical assistance. The Foundation generates significant funds each year to cutting edge medical research to find better treatments and cures. To achieve our inspiring purpose, everyone's impact counts.

Apply for this Job

For details concerning this role, please contact

Imogene Grant, Head of Community Supporters

Email :

We want to hear from you!

To express interest in this opportunity CLICK Apply for this job(button)

For a confidential discussion about this career opportunity prior to applying , please contact Imogene Grant, Head of Community Supporters via email

Closing date for Applications: Friday 25 May 2018 

Please quote in application: Supporter Journey Manager via Pro Bono Australia.


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