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ADVERTISING / MARKETING PROFESSIONAL

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Organisation : Drug and Alcohol Nurses of Australasia Inc (DANA)

Location : Australia

Work type : Casual/Vacation

Sector : Drug, Alcohol & Addiction, Health – General

Salary type : Volunteer

Salary : not applicable

Application closing date : 12 Sep, 2018

About the organisation

Organisation Name : Drug and Alcohol Nurses of Australasia Inc (DANA)

Although the name has changed slightly over the years, DANA was formed by a group of Sydney based specialist Drug and Alcohol (D&A) nurses* in 1982.

DANA is a not-for-profit organisation incorporated in NSW. It is the peak body for nurses who share a professional interest in Alcohol, Tobacco and Other Drugs issues. DANA provides professional development opportunities and various forms of support, such as scholarships and several other benefits, for members.

DANA’s work is undertaken largely by volunteers.

* Specialist D&A nurses generally work with people who have become severely dependent on alcohol, tobacco and /or other drugs. This work requires both physical and mental health nursing skills to effectively assess dependence, manage withdrawal and plan recovery. Although a specialist field, all nurses, not just D&A nurses, look after people who have health problems because of misusing substances. These health problems can be acute or chronic illnesses that are either directly related to their substance use or where their substance use has been a contributing factor.

 DANA is incorporated in NSW with the Department of Fair Trading.

INC/Y 0296914

ABN: 84 944 724 112

About the role

We, the Drug and Alcohol Nurses of Australasia (DANA), seek an advertising / marketing professional to assist with developing a cohesive advertising / promotional strategy the goal of which is to increase our association’s membership.

We would see a strategy being predominantly implemented through  our existing social media communications channels  (DANA website, Facebook, Instagram, Twitter and LinkedIn).

TARGET AUDIENCE

The target audience is comprised of several segments:

  • Specialist drug and alcohol nurses who are not DANA members
  • Other nurses who work with patients where substance misuse is a likely co-morbidity or where there is a high risk of harm (such as in pregnancy)
  • Recent nursing graduates.

COMPETITION

There are more than sixty professional nursing associations in Australia, all competing for members. Some are very large with several thousand members while other have small memberships, even less than DANA.

STYLE

Nursing, and in particular specialist D&A nursing, is an aging profession. Therefore, we want the strategy that we adopt to have youthful appeal suitable to a younger cohort of nurses.

 

How to apply

Applications not allowed for this job listing.

#PBA3

Please quote in application: ADVERTISING / MARKETING PROFESSIONAL via Pro Bono Australia.


Profession: #Marketing_Media_and_Communications
Sector: #Drug_Alcohol_and_Addiction, #Health_–_General
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