Retention and New Programs Manager (JOB ID 1806)

 This role can be based in either Brisbane or Sydney.

The Opportunity

Join the Leukaemia Foundation as we embark on transformational change to deliver greater and more purposeful impact for the benefit of our key stakeholders and the Australian community.

Be part of a talented and committed team, taking ownership in a people focussed position that will give you a real sense of daily challenge, pride and ownership.  We value our people personally as well as professionally.

As our Retention and New Programs Manager you will take primary responsibility for developing and managing retention journeys for individual supporters with a focus on lifetime value. You will focus on the needs of supporters, measuring commitment and creating stewardship programs to increase engagement, advocacy and support.  This role will also scope and develop new individual supporter programs (e.g. art union, online merchandise, e-cards etc.)

You’ll have freedom to deliver quality experiences using your judgement and a network of expertise, together with an enabling manager and talented colleagues to support you to give your best.

Snapshot of key responsibilities

• Collaborate in developing and implementing the organisational strategy to retain individual supporters
• Map retention journeys to ensure consistency and a focus on retention for lifetime value
• Develop and implement a rolling supporter retention phone program
• Develop and implement all retention journeys and communications across multiple platforms engaging relevant stakeholders
• In collaboration, develop and manage a Regular Giving retention program
• Lead Regular Giving retention protection activities including the declined gift journey, downgrades and objection handling
• Monitor and report on all individual supporter retention
• Drive the development and implementation of supporter commitment scoring, measuring and reporting
• Be the lead user of marketing automation within the Individual Supporters and Major Supporters group
• Develop and implement a testing matrix and strategy
• Drive the scope, development and implementation of new giving programs (e.g. art union/raffles, e-cards etc)

Our Purpose

Beating blood cancers by helping people living with blood cancer live longer and have a better quality of life. 

About the Foundation

The Foundation cares for patients and their families affected by blood cancer and related blood disorders by providing a range of vital support services free-of-charge, including counselling, information, accommodation, transportation and practical assistance.

The Foundation generates significant funds each year to cutting edge medical research to find better treatments and cures.  To achieve our inspiring purpose, everyone’s impact counts.

Selection Criteria

• Essential Requirements
• A relevant communications/marketing/journalism degree
• Demonstrated experience in individual fundraising strategy development and implementation
• Demonstrated experience in developing and managing individual giving programs
• Experience in mapping and measuring retention journeys
• Experience in understanding segmentation, testing and analysis
• Experience in budget development
• Experience in use of marketing automation
• Demonstrated knowledge of commitment scoring and supporter advocacy/commitment theories
• Demonstrated  knowledge of FIA Code of Conduct/Standards of Fundraising
• At least three years’ experience in a fundraising role

Highly desirable

• Knowledge of the charity health environment
• Understanding of digital retention techniques

What we offer:

• Generous salary packaging up to $15,900 and entertainment card up to $2,650
• Flexible working arrangements
• A collaborative, innovative and supportive team culture
• Social and wellbeing activities
• Employee Assistance Program

TO APPLY

Submit your application by email to recruitment@leukaemia.org.au quoting JOB ID: 1806 and attach the following:

• A covering letter with specific evidence and examples of your interest and suitability against the essential requirements.

• Your fully up to date CV/resume.

If you would like to find out more about this career opportunity prior to applying, please contact Rachael Lance, Head of Individual Supporters on 0481 904 274 or rlance@leukaemia.org.au

Closing date for Applications – Friday 17 August 2018  

Leukaemia Foundation is committed to building an inclusive and diverse workforce that continues to reflect the community we support.