Organisation : Red Cross Australia
Location : Sydney
Work type : Full-time
Sector : Community Development, Community Support Services
Salary type : Annual Package
About the organisation
Australian Red Cross is part of one of the largest humanitarian movements in the world seeking to build a better society based on people helping people.
About the role
Be responsible for delivering a portfolio of supporter acquisition products to grow revenue and diversify the Australian Red Cross funding base. You will provide direction to a cross-functional team as we develop and deliver new fundraising products that align to our Acquisition strategy, reducing cost of acquisition and diversifying the ways that we build relationships with supporters to meet revenue growth targets.
The role will work across multiple income generating Red Cross products such as crowdfunding, virtual gifts, regular giving, one-off giving, bequests, and peer to peer. The role works across the Engagement & Support team, and in particular Digital Production, Loyalty and Customer Experience, to effectively execute acquisition products across the product lifecycle.
What you will bring
- Previous working experience as a key product stakeholder in product development and delivery
- Strong understanding of evidence-based consumer acquisition strategies that deliver financial and non-financial targets.
- Familiarity with best practice agile process and principles and good project management skills
- Understanding of social media and digital marketing techniques to run fundraising campaigns.
- Solid communication, collaboration and presentation skills
- Curious mindset that analyses market and global trends with a courageous approach to innovation
- Demonstrated ability to influence internally at a variety of levels
- Demonstrated analytical, problem solving and decision making abilities
Benefits
Be part of one of the largest humanitarian organisations and know that the work that you do will help improve outcomes for vulnerable people. Red Cross offers generous salary packaging benefits and flexible working arrangements.
For further enquiries please contact Karl Uhrich on (02) 9229 4111
How to apply
Applications not allowed for this job listing.
Please quote in application: Acquisition Product Lead – Sydney via Pro Bono Australia.
Sector: #Community_Development, #Community_Support_Services