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Public Relations Officer (FCD.174)

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Organisation : Cancer Council Victoria

Location : Melbourne

Work type : Full-time

Sector : Health – General

Salary type : Annual Package

Salary : $54,000 - $60,000 pa plus benefits

Application closing date : 2 May, 2021

About the organisation

Organisation Name : Cancer Council Victoria

About your environment

Since our establishment in 1936, Cancer Council Victoria has developed an international reputation for our innovative work in cancer research, prevention and support. As an independent, not-for-profit organisation, we play a leading role in reducing the impact of all cancers on all people.

The Fundraising and Communications Division (FCD) is responsible for ensuring that Cancer Council maintains a visible, engaging presence in the community; and to inspire and activate support from the Victorian public.

Through a diverse revenue generation program, the Division works to ensure appropriate funds are raised to support the Cancer Council’s work in line with the organisation’s mission and values.

This is achieved through best-practice high volume direct marketing approaches; exceptional relationship management of high value supporters including Major Donors, Charitable Trusts and Bequestors; delivery of iconic fundraising events; and product sales and royalties through our retail arm.

The Division’s ways of working enable our teams to move quickly, deliver ongoing value to our supporters and foster a culture of continuous improvement.  We connect our cause and values to how we organise ourselves, and our work, to help supporters play their part in saving lives and reducing the impact of Cancer.

The Brand, Communications and Marketing Unit works across multiple channels and campaigns, to deliver innovative, omni-channel, impactful marketing and communications activities. This drives supporter, consumer and public engagement, fundraising outcomes and understanding of CCV brand.

The Unit works in partnership with multiple internal stakeholders to achieve strategic outcomes and ensure Cancer Council Victoria delivers consistent brand messaging and experience for our many audiences across all our touchpoints.

About the role

About your opportunity

We are seeking a Public Relations Officer to join the Fundraising and Communications Division. Reporting to the Public Relations Manager your role is to:

  • Develop, plan and execute unpaid proactive and reactive media opportunities, particularly for fundraising campaigns, working with key stakeholders to raise Cancer Council’s public profile
  • Plan and implement public relations and promotional campaigns for fundraising events, programs, research projects and support services
  • Research and write media releases and pitch stories to key media outlets
  • Cultivate relationships with stakeholders, spokespeople, case studies and ambassadors to generate media

All about you

We are looking for someone with:

  • Demonstrated experience coordinating media campaigns, and a strong understanding of PR principles and strategies
  • Exceptional written and verbal communication skills with the ability to develop and pitch effective and meaningful media content
  • Strong relationship management skills including a proven capacity to form and maintain networks of influence
  • Experience working with fundraising and not-for-profit campaigns would be an advantage

What we can offer you

How to apply

Applications not allowed for this job listing.

#PBA3

Please quote in application: Public Relations Officer (FCD.174) via Pro Bono Australia.


Profession: #Journalism_and_PR
Sector: #Health_–_General
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