NFP Marketing Plan Template
24 March 2010 at 4:10 pm
US publisher and blogger Nancy Schwartz has produced a ready-to-use Not for Profit marketing plan template in response to time-poor charities not knowing where or how to start.
The template is a practical tool for Not for Profits anywhere.
Schwartz, who writes the successful Getting Attention blog says organisations need to set aside just five hours to set up a baseline plan that will provide the start of a meaningful dialogue with colleagues and a guide to its daily marketing focus.
Schwartz says when multiple organisations are chasing the same dollars, volunteers, citizen advocates and business sponsors and volunteers; standing out from the crowd is critical to success.
She says standing out enables an organisation to connect—with a prospective donor or program participant, and an organisation has to connect to convince.
Planning Not for Profit marketing, rather than just doing it, is the strategy that generates the highest “connection quotient.”