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Pensioners Posting: Social Media Surges Among Older People


Tuesday, 31st August 2010 at 5:51 pm
Staff Reporter
A new report challenges the assumption that social media only reaches a younger audience.

Tuesday, 31st August 2010
at 5:51 pm
Staff Reporter


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Pensioners Posting: Social Media Surges Among Older People
Tuesday, 31st August 2010 at 5:51 pm

The assumption that social media sites such as Facebook, Twitter and YouTube are only used by young people has been dismissed by a new study showing older internet users are also embracing these tools.

The new study from the Pew Internet & American Life Project found that while social media use has grown dramatically across all age groups, older users have been especially enthusiastic over the past year about embracing new networking tools.

The study found social networking use among internet users ages 50 and older nearly doubled over the last year—from 22% in April 2009 to 42% in May 2010.

Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%.

During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.

By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.

Mary Madden, Senior Research Specialist and author of the report, says young adults continue to be the heaviest users of social media, but their growth pales in comparison with recent gains made by older users.

Madden says email is still the primary way that older users maintain contact with friends, families and colleagues, but many older users now rely on social network platforms to help manage their daily communications.

The study found that one in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.

Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.

At the same time, the use of status update services like Twitter has also grown—particularly among those ages 50-64. One in ten internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others.

This report is based on the findings of a daily tracking survey on Americans' use of the Internet.

The results in this report are primarily based on data from telephone interviews conducted by Princeton Survey Research Associates International between April 29 and May 30, 2010, among a sample of 2,252 adults, age 18 and older. 



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