Nonprofit Ready
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Fundraising

Most Annoying Fundraising


Thursday, 21st May 2015 at 9:19 am
Lina Caneva
Almost one in two people in Britain find it “very annoying” to be asked to give to charity on their doorstep or over the telephone, according to new research.

Thursday, 21st May 2015
at 9:19 am
Lina Caneva


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Most Annoying Fundraising
Thursday, 21st May 2015 at 9:19 am

Almost one in two people in Britain find it “very annoying” to be asked to give to charity on their doorstep or over the telephone, according to new research.

A third of people also dislike being approached to sign up to a charity in the street, with collection buckets the preferred way to be asked for money according to the latest report from research consultancy, nfpSynergy.

The research revealed that 48 per cent of people find doorstep and telephone fundraising very annoying and only one in 10 say they understand it’s an effective way to raise money.

Telephone fundraising also has the highest "net annoyance score" (40 per cent), a rating that takes into account both those annoyed by a particular fundraising method and those who understand its effectiveness.

The survey found that 35 per cent of people say they are very annoyed about being approached by a street fundraiser and over a quarter are bothered by text messages asking for cash. Other methods that irritate the public include mail outs or letters (22 per cent), emails (20 per cent) and online adverts (14 per cent).

The new data, based on a survey of 1,000 British adults, did show that some fundraising methods sit well with the public. Over a third were happy to be asked to donate as they pass collection tins or charity buckets, while around one in five are happy with leaflets or television adverts.

People were also asked how they would want to be asked to give. Just over a quarter said they preferred via street cash collections and TV adverts, while around one in seven favoured leaflets and emails.

“This data is yet another sobering reminder of the irritation fundraising can cause and it’s become all too tempting to chase that extra pound without worrying about the long term damage,” nfpSynergy’s chief Joe Saxton said.

“The good news is, it is possible to change how people see fundraising. A decade ago, street collections were widely despised, but now a fifth of people understand they’re effective, even if they don’t really like them,” he said.

“Charities simply must listen to donors and the public because ignoring today’s irritation only makes it more difficult to raise funds tomorrow.”


Lina Caneva  |  Editor  |  @ProBonoNews

Lina Caneva has been a journalist for more than 35 years. She was the editor of Pro Bono Australia News from when it was founded in 2000 until 2018.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Calls for a crackdown on fake crowdfunders

Maggie Coggan

Monday, 14th October 2019 at 5:20 pm

Bequest boom won’t happen by itself

Krystian Seibert

Thursday, 26th September 2019 at 8:32 am

Push to bring Giving Tuesday to Australia steps up

Maggie Coggan

Wednesday, 18th September 2019 at 5:18 pm

Eight things you need to know about the future of legacy giving

Wendy Williams

Thursday, 12th September 2019 at 8:27 am

POPULAR

Australia is bracing for a tsunami of homeless women

Jan Berriman

Thursday, 10th October 2019 at 7:30 am

NDIS struggling to accommodate people with psychosocial disability

Luke Michael

Monday, 7th October 2019 at 3:48 pm

Espresso Martinis and Impact
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!