Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Get more stories like this

FREE SOCIAL
SECTOR NEWS

2 comments

  • Michael Raper says:

    This article is naive & fundamentally flawed. In all my years in the NFP sector, working closely with the corporate sector while President of ACOSS through to Director at Australian Red Cross, it became more and more clear to me that ultimately, only one thing really drives the corporate sector- the bottom line. Each company, and it’s directors has a fiduciary duty to their “shareholders” to maximise the bottom line. CSR is merely a means to this end. Of course it is better that they engage in CSR activities to achieve this- but that is exactly what they are doing.
    It is not a matter of simply getting the communications (the spin) right- it is far more fundamental than that. Unless the bottom line is social good, CSR is out the door if it doesn’t stretch the bottom line somehow. Nothing wrong with that- just let’s not be naive.
    Thank goodness for the vital NFP sector.

  • ernesto sirolli says:

    Transparency only works if you are DOING the right thing. If you are a patronising and paternalistic corporation that creates generations of dependency among the local population; if you intend to sell or abandon your old mines without assuming the environmental costs of rehabilitation; if ,after you leave the area, the entire region goes into an economic tail spin HOW can you be transparent? Transparency only work when you do the right thing and when you do the right thing you don’t need PR.


YOU MAY ALSO LIKE

Fashion industry failing

Danielle Kutchel

Tuesday, 18th October 2022 at 12:05 am

One startup's mission to clean up fintech

Danielle Kutchel

Tuesday, 11th October 2022 at 3:45 pm

Building a business on the foundations of radical transparency

Ruby Kraner-Tucci

Wednesday, 21st September 2022 at 8:59 pm

Ethical practice at the heart of Australia’s first pillow recycling program

Ruby Kraner-Tucci

Thursday, 15th September 2022 at 1:36 pm

pba inverse logo
Subscribe Twitter Facebook
×