Copywriter and Marketing Expert (Volunteer)

This volunteer position enables Land Of Welcome to
• become more successful in engaging with other organisations.
• increase attendance at picnics by both new and settled Australians
• develop volunteer involvement between picnics
• build a coherent and trusted brand
• Facilitate social change and make Australia more compassionate to people seeking asylum

Your contribution to the achievement of Land Of Welcome’s objectives will be recognized by a formal certificate of appreciation. A job well done may open new opportunities for you with people within our network who might benefit from your skills.

The tasks:
• Develop effective strategies and communication , working closely with the Founder of Land Of Welcome
• Ensure consistency of brand identity and brand experience by all audiences.
• Attend a number of picnics/events organised by Land Of Welcome

Skills required
Prior experience in B2B and B2C marketing for business or within the Not for Profit sector
Demonstrable understanding of sales psychology.
Please provide examples of your work
Experience in Word, Powerpoint and photo editing + publishing software.

About the organisation

Land Of welcome is a not-for-profit association of volunteers focused on making Australia a more welcoming community. In our vision of success, new Australians with a refugee or asylum seeker background, feel welcome and valued, and settled Australians have discovered new perspectives and are actively involved in positive change.

Land Of Welcome 10 Year Strategy Christmas 2013 – 2023

Our goal is to give as many Australians as possible an opportunity to develop a friendship with people coming from refugee backgrounds. Picnics facilitate this through learning about each other’s cuisine.

Influence starts with seeing past our disappointment in others who don’t support refugees. These people won’t attend an event to support refugees. For friends with this attitude who love spending time in our company and love to cook, we can bring them along to participate in a whole new cooking experience we ourselves loved. So that, over time they can have a new perspective and rethink their attitude.

We will seek ways to make our picnics socially acceptable for those not supportive of refugees, like creating a team’s Master Chef TV series in which members of the public can participate by attending one of our picnics. Turning picnics into fun lighthearted competitions extends friendship opportunities.

Introducing new friends with a refugee background to our circle of friends away from the picnic, through clubs, an action packed heart touching play or film of a former refugee’s life, are other influence means.

Our Target: 10,000 picnics per year within nine years, run by an alliance of 10,000 volunteers
Set up and promoted through established networks such as sympathetic political parties, advocacy groups, churches, social media and TV.

The 6 Strategies for achieving the Goal of Land Of Welcome
1. As our organization attracts additional volunteers, smaller picnics will be run in suburbs where volunteers live. Eventually these picnics will be run throughout Australia.
2. Australians will develop friendships with refugees and invite them home.
3. Australians will invite refugees to join local clubs and community groups so members become friends with refugees or know other club members.
4. Have dinner parties in people’s homes at which refugees and Australians teach each other their cuisines. Video the cooking demonstrations and share them with family/ friends online. In the long term we have thousands of online cooking demonstrations and create a community-based viral social media campaign.
5. Create our own Master Chef inspired competitions, judged by celebrity chefs, football coaches, journalists…, and nationally televised.
6. Finance TV shows, preferably series about the biographies of refugees so that Australians see them no different than you or I.

Our core activities include monthly friendship picnics, volunteering in projects that facilitate the successful integration of new Australians, and generating funds for projects benefiting new Australians.