About the role
About the role
The Marketing Manager is a pivotal role responsible for planning and delivering a marketing strategy that delivers a high-visibility, high-quality festival campaign. This includes reflecting EFFA’s artistic and curatorial ambitions, achieving attendance targets, and creating content and collateral to drive audience engagement throughout the year. The Marketing Manager will direct a small team towards the strategic and hands-on promotion of the festival, covering screenings, industry events, panels, workshops and EFFA’s arts program. The successful applicant will gain invaluable practical experience, develop broad networks and establish industry connections.
This is a voluntary position, running from late March/early April to late November, with the possibility of extending. The average time commitment is approximately 12 hours per week, with more time required closer to the festival. Hours will vary and are generally flexible to suit around your other commitments. You will be predominantly working remotely, with regular meetings in Melbourne throughout the year.
- Create a ticket sales promotions and marketing plan, and undertake industry outreach to generate cross-promotional opportunities
- Help devise marketing strategies and tools to support impact / awareness raising campaigns
- Managing a small team including the Communications Officer, Social Media Coordinator and Graphic Designer
- Create EFFA’s eDMs and templates
- Manage the EFFA website, including uploading all programming and events pages/listings
- Create EFFA’s ticketing pages on the ACMI website
- Support fundraising initiatives via marketing where required
- Assist in identifying sponsorship and partnership opportunities, and help write pitching documents where required
- Develop robust digital analytics reporting, using data to create more targeted and effective content
Key performance indicators
- A ticket sales strategy is developed and executed, and growth in sales is achieved
- E-news subscribers increase over the course of the festival
- EFFA’s brand presence and awareness increase
The Environmental Film Festival Australia (EFFA) is an entirely volunteer-run organisation, operating in Melbourne since 2010.
EFFA is more than just a film festival – it’s a catalyst for positive and sustainable change. We inform, inspire, entertain and educate audiences of all ages, sharing films from around the world. Our key mission is to showcase great cinema and art that celebrates nature, flora, fauna and wildlife, champions the people, organisations and projects protecting our environment, and illustrates the unprecedented global threats our world faces, such as climate change, food sustainability, habitat loss and pollution.
Following record attendance in 2019, with the festival hosting more than 20 screenings, alongside panel discussions, parties and special events, our next edition promises to be our biggest yet, tapping into the ever-growing interest in and concern about the world around us. EFFA takes place in Melbourne in October, with several smaller events being planned year-round. Visit effa.org.au to find out more.
Benefits of volunteering
EFFA has a passionate, values-driven and diverse team who were attracted to the festival for a multitude of reasons: from bringing unique perspectives to the big screen to harnessing their unique skill sets to enact social change. EFFA provides an opportunity to gain experience in a leading arts festival and to help contribute to a better world. With 76% of volunteers staying year-on-year, and with many people leaving to pursue new festival-related roles, you’ll be joining a group of fun, dedicated, like-minded people.
By being part of EFFA, you’ll:
- Inspire audiences of all ages to make positive and sustainable change, as we tackle the biggest challenges the world has ever faced
- Work with and promote the world’s best environmental filmmakers and artists
- Be part of a fun, passionate team, all inspired by the power of filmmaking to capture hearts and minds
- Share and develop your skills with one of Australia’s most notable sustainability events
- Enjoy complimentary access to EFFA screenings and events
The Marketing Manager will be a creative thinker with an innovative approach to increasing brand awareness, generating deeper engagement via social media, and driving ticket sales. This role will work with the Festival Director to develop, execute and manage marketing and ticket sales campaigns, digital marketing initiatives, and manage the website.
You will enjoy working at a hands-on level, particularly writing ticket sales strategies, managing web listings on event websites and reaching out to other arts/cultural/film festivals to cross-promote EFFA and manage giveaways.
Qualifications & experience
- Tertiary degree in Marketing, Communications or relevant discipline, or equivalent relevant experience (preferably at least three years’)
- A proven track record of delivering successful marketing and communications strategies with limited budgets
Key selection criteria
- Proven experience in delivering dynamic and successful marketing campaigns and strategies (preferably at least three years and linked with ticket sales or cause-related campaigns) supported by relevant qualifications in marketing or communications
- Strong stakeholder management skills, with experience working with diverse groups to achieve shared goals
- Competency in digital marketing, social media and Google analytics
- Experience using CRM and email marketing programs
- A strong curatorial eye to create a visually compelling brand
- Experience managing website content management systems
- An interest in contemporary environmental issues at a local, national and international level
- A passion for film, particularly documentaries, shorts and issues-based cinema
- Experience using Adobe Suite and Google Suite (Gmail, Docs and Sheets)
How to apply
To apply, please email your CV and a cover letter detailing how your experience relates to the key selection criteria outlined above and why you would like to volunteer for EFFA to the Director, Nathan Senn at firstname.lastname@example.org.
Applications are due by 5:00pm Wednesday 15 April and will be assessed as they are received so please apply as soon as possible.
We welcome applications from people of all abilities, cultures and backgrounds. We acknowledge the Traditional Custodians of the lands on which we live, learn and work and we pay our respects to the Kulin Elders and all Aboriginal and Torres Strait Islander Peoples. We encourage Aboriginal and/or Torres Strait Islander Peoples to apply.
About the organisation
How to apply
Applications not allowed for this volunteering opportunity.
Please quote in application: Marketing Manager via Pro Bono Australia.