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Social Media Coordinator

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Organisation : Environmental Film Festival Australia

Location : Melbourne

Time required : 8 hours per week

Duration of project : April - November

Sector : Arts & Culture

Posted on : 2 Apr, 2020

About the role

About the role

This role will work with the Marketing Manager and Festival Director to plan, develop, execute and manage social media content and activity, raising the profile of EFFA, as well as relevant environmental and sustainability-related issues, alongside supporting Marketing, Impact and ticket sales campaigns.

This is a voluntary position, running from late March/early April to late November, with the possibility of extending. The average time commitment is approximately 8 hours per week, with more time required closer to the festival. Hours will vary and are generally flexible to suit around your other commitments. You will be predominantly working remotely, with regular meetings in Melbourne throughout the year. The successful applicant will gain invaluable practical experience, develop broad networks and establish industry connections.

Key responsibilities

  • Develop social media campaigns to support ticket sales and festival promotion
  • Devise social media strategies and activity to support impact and awareness-raising campaigns
  • Identify and deliver digital and video content to help promote EFFA ticket sales in the lead up to the festival, and to leverage speakers and other initiatives during the festival
  • Provide live social media coverage from EFFA events, with a particular focus on high impact and engaging activities
  • Develop robust digital analytics reporting, using data to create more targeted and effective content

Key performance indicators

  • Develop and implement a year-round social media plan 
  • Engagement growth seen across social media platforms, with a particular focus on the six-week lead up to EFFA 2020
  • EFFA’s impact campaigns achieve significant endorsement and engagement on social media platforms 

About us 

The Environmental Film Festival Australia (EFFA) is an entirely volunteer-run organisation, operating in Melbourne since 2010. 

EFFA is more than just a film festival – it’s a catalyst for positive and sustainable change. We inform, inspire, entertain and educate audiences of all ages, sharing films from around the world. Our key mission is to showcase great cinema and art that celebrates nature, flora, fauna and wildlife, champions the people, organisations and projects protecting our environment, and illustrates the unprecedented global threats our world faces, such as climate change, food sustainability, habitat loss and pollution.

Following record attendance in 2019, with the festival hosting more than 20 screenings, alongside panel discussions, parties and special events, our next edition promises to be our biggest yet, tapping into the ever-growing interest in and concern about the world around us. 

EFFA takes place in Melbourne in October, with several smaller events being planned year-round. Visit effa.org.au to find out more. 

Benefits of volunteering

EFFA has a passionate, values-driven and diverse team who were attracted to the festival for a multitude of reasons: from bringing unique perspectives to the big screen to harnessing their unique skill sets to enact social change. EFFA provides an opportunity to gain experience in a leading arts festival and to help contribute to a better world. With 76% of volunteers staying year-on-year, and with many people leaving to pursue new festival-related roles, you’ll be joining a group of fun, dedicated, like-minded people. By being part of EFFA, you’ll:

  • Inspire audiences of all ages to make positive and sustainable change, as we tackle the biggest challenges the world has ever faced
  • Work with and promote the world’s best environmental filmmakers and artists
  • Be part of a fun, passionate team, all inspired by the power of filmmaking to capture hearts and minds
  • Share and develop your skills with one of Australia’s most notable sustainability events
  • Enjoy complimentary access to EFFA screenings and events

About you

The Social Media Coordinator is a highly creative marketeer who is passionate about working in the social media space. A strategic thinker, you will enjoy working at a hands-on level, taking prime responsibility for content across EFFA’s social media platforms. Preferably coming from an arts, audience development, ticket sales, festival, environmental and/or cause-related background, you are looking to use your skills to truly make a difference and help make the festival a success.

Qualifications & experience

  • Tertiary degree in Marketing, Communications or relevant discipline, or equivalent relevant experience (preferably at least two years) 
  • Experience delivering, evaluating and reporting on social media content
  • A proven track record of growing social media reach and engagement 

Key selection criteria


  • Tertiary degree in Marketing, Communications or relevant discipline, or equivalent relevant experience (preferably at least two years) 
  • Proven experience in delivering dynamic, creative and successful digital and social media campaigns, preferably in an arts, audience development, ticket sales, festival, environmental or cause-related context
  • Experience running Facebook advertising, and maximising impact with limited budget
  • Highly developed written communications skills, with great attention to detail.
  • Competency in digital marketing, social media and Google Analytics
  • Familiarity with the Adobe Suite
  • Proficient use of Google Suite (Gmail, Sheets and Docs)l


  • Experience engaging with influencers and bloggers to help promote EFFA’s impact campaigns and to promote the festival generally
  • An interest in contemporary environmental issues at a local, national and international level
  • A passion for film, particularly documentaries, shorts and issues-based cinema

How to apply

To apply, please email your CV, a cover letter detailing how your experience relates to the key selection criteria outlined above and why you would like to volunteer for EFFA, and an example of your social media portfolio to the Director, Nathan Senn at nathan@effa.org.au.

Applications are due by 5.00pm on Wednesday 15 April and will be assessed as they are received so please apply as soon as possible.

We welcome applications from people of all abilities, cultures and backgrounds. We acknowledge the Traditional Custodians of the lands on which we live, learn and work and we pay our respects to the Kulin Elders and all Aboriginal and Torres Strait Islander Peoples. We encourage Aboriginal and/or Torres Strait Islander Peoples to apply.


About the organisation

Organisation name : Environmental Film Festival Australia
Not for Profit : Yes

How to apply

Applications not allowed for this volunteering opportunity.

Please quote in application: Social Media Coordinator via Pro Bono Australia.


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