LinkedIn optimisation step-by-step guide: from setup to stand out

June 20, 2025 Chris Morrison

The platform has 1 billion registered users worldwide and is particularly influential in Australia, boasting 12.7 million profiles and engaging an audience where 57.3% are in the 25-34 age group. As a hub for career growth, LinkedIn?s online job boards are accessed by 49 million individuals globally each week, making it an invaluable resource for professionals seeking new opportunities. LinkedIn, undeniably, has the potential to revolutionise both your professional journey and personal brand. Let?s jump in with how to update your profile and tackle the latest LinkedIn updates so you can maximise your influence with this important and powerful resource and tool.

Part 1: Setting up your profile

Your LinkedIn journey begins with building a strong foundation. Follow these steps to set up a profile that stands out:

Clear and professional profile picture Choose a˜professional headshot˜for a powerful first impression. Profiles with photos receive 21 times more views, so make it count.
Standout headline Underutilised but crucial, your headline is an opportunity to be searchable. Use relevant keywords and explore the expanded character count to showcase your skills.
Featured section: Showcase your best work, posts, images, and more in the ?Featured? section. Curate and promote your achievements to make a lasting impact.
Open to work Increase your visibility to recruiters by adding the ?Open to Work? frame around your profile picture. It?s visually appealing and effective.
Help others pronounce your name Utilise LinkedIn?s feature to record the correct pronunciation of your name. It?s a small detail that can make a big difference.
Professional URL Give your profile a final polish with a professional URL. This simple change enhances your profile and makes you easier to find.

Part 2: How to stand out from the crowd

Now that your foundation is strong, let?s explore strategies to make a lasting impact and stand out:

Content marketing Create consistent, valuable content to strengthen your personal brand and professional credibility. Share your experiences and insights authentically.
Use hashtags Optimise your posts with relevant hashtags and include connections and companies to broaden your reach. Share quality content that resonates with your network.
Create videos Leverage the power of video to maximise your profile?s impact. Keep it under 10 minutes, tell compelling stories, and use captions for silent viewers.
Utilise stories and polls Engage your audience with mobile-exclusive stories and polls. Share experiences and insights to build meaningful connections.
Beat the buzzwords Ditch generic˜buzzwords. Describe your achievements using your own professional vocabulary. Back up statements with facts and figures for authenticity.
Be proactive It?s not just about having an optimised profile. Actively engage with your LinkedIn network by sharing valuable knowledge and industry-related articles. Strategic connections and engagement are key.
Show up every day Seize the opportunity to stand out. Fewer than 1% of LinkedIn users post regularly. Dedicate 10 minutes each day to connect and share valuable information with your network.

Part 3: Boost your profile?s visibility

Your profile is set, and you?re making waves. Now, ensure everyone sees it:

Optimising your LinkedIn profile Apply effective SEO techniques to increase profile traffic. Optimise your headline, update your job title with relevant keywords, and make the most of the skills and expertise section.
Leverage recommendations and endorsements Social proof matters. Encourage and provide genuine recommendations. Actively endorse others, fostering reciprocal engagements to boost your profile?s visibility.
Utilise LinkedIn?s learning resource hub Stay ahead with LinkedIn?s evolving features. The Learning Resource Hub offers blogs, webcasts, reports, and over 16,000 expert-led online courses. Continuous learning enhances your profile and influence.

Your LinkedIn profile is a powerful tool. With these insights and practical steps, you?re well on your way to transforming your presence and influence on this dynamic platform in 2024 and beyond. This article was originally published at Meritos.com.au.