As crazy as this may seem, 80 per cent of not-for-profit organisations are not aligned behind their sponsorship department, writes Bruce McKaskill, one of Australia’s most experienced and successful sponsorship specialists.
This is a profoundly disturbing statistic.
This was the clear finding of a recent survey of over 90 NFP senior marketers, development/sponsorship executives and general managers who participated in a Pro Bono Australia webinar on attracting “Sponsorship for Arts, Cultural and Community Organisations”.
Why so disturbing, you may ask?
Three things immediately stand out here:…