Nonprofit Ready
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Advertise with Us

TRUSTED NEWS

We are the most widely read news service for the social economy

ENGAGED AUDIENCE

We have an unparalleled audience - over 77% being in senior management roles

CUSTOM CONTENT

We offer a variety of engaging media options, including custom content

Pro Bono Australia is the major community information hub for the Not for Profit sector nationally. Our site is visited more than a million times per year by over 1,202,900 individuals accessing our news services, recruitment boards and directories to volunteer, work and learn about civil society organisations in Australia.

Pro Bono Australia’s audience of curious, connected consumers are an influential group of individuals. The site is frequented by senior-level executives of medium-large NFPs around Australia, as well as individuals engaged with the sector, seeking employment or volunteer positions and looking for general information on Australian NFPs and charities.

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Download PDF Media Kit
Email sales@probonoaustralia.com.au
Phone 03 8080 5650

Web Metrics

89,000+

UNIQUE USERS /
MONTH

1:44 min

TIME ON WEB /
PERSON

1.97

PAGE VIEWS /
USER

320,000

PAGE VIEWS /
MONTH

News Service Metrics

38,000+

NEWS /
SUBSCRIBERS

41,000+

JOB /
SUBSCRIBERS

23,900+

GOOD BUSINESS /
SUBSCRIBERS

64,300

UNIQUE /
SUBSCRIBERS

Social Metrics

17,100+

FACEBOOK FANS /
PRO BONO AUSTRALIA

15,200+

TWITTER /
FOLLOWERS

18,600+

TWITTER NEWS /
FOLLOWERS

5,000+

LINKEDIN FAN /
PRO BONO AUSTRALIA

Audience

Profile

  • 70%+ work at a not-for-profit organisation
  • 77% are in senior management roles
  • $120k – $160k annual household income
  • 74%+ female
  • 95% believe that organisations have a social obligation

Audience by Location

Audience by Role

Audience by Sector

Marketing Opportunity

Media

The Pro Bono Australia website represents a unique and fantastic opportunity for advertisers to reach a highly targeted, engaged and passionate audience. Our website is now well-established with new features and options for advertisers to help you promote your brand and/or services. We also have over 64,300 subscribers who receive our News, Jobs and/or Good Business email editions.

Platforms

Websites

News

Webinars

opportunities

Get in Touch

Email sales@probonoaustralia.com.au
Phone 03 8080 5650

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