Digital Marketing Manager

• Join one of the world’s most respected conservation organisation

• Flexible work environment including monthly RDO

• Premier 5 Star Green Office in Ultimo

About the role

Leading a small team, you will develop and implement strategies that optimise performance across digital, EDM and social platforms to increase the awareness of WWF-Australia’s brand and drive the acquisition and engagement of supporters. To achieve this, you will work closely with Fundraising using your expert knowledge of performance-based marketing tools and your experience in planning, implementing, executing and tracking digital marketing campaigns to achieve engaging journeys for financial and non-financial supporters.

Reporting to the Head of Marketing, this is a hands-on technical role working within a committed mission-driven culture.  It is a rewarding opportunity for someone who is passionate about innovation, testing and continuous improvement within digital channels, and using data and insights to drive campaigns that have a direct impact on WWF’s environmental conservation and sustainable development goals.

Skills, knowledge and experience

• Demonstrated high level technical skills & experience in developing integrated digital marketing & social media strategies that drive acquisition, engagement & conversion outcomes.
• Expert knowledge & extensive experience using performance-based digital marketing tools & analytics, including GA, SEO, SEM, remarketing & programmatic.
• Experience with a tier one marketing automation platform (e.g. Marketo, Salesforce) including audience segmentation, supporter journey mapping, engagement & retention.
• Experience in email campaign management in an eCommerce or fundraising environment.
• Extensive current knowledge of social media, digital tools, technology & content platforms.
• Sound knowledge of industry best practice email, social media & digital marketing standards.
• Demonstrated people management experience including an ability to coach & lead a team to high performance.
• Well-developed organisational, & deliver against deadlines.

WWF is an equal opportunity employer and Aboriginal & Torres Strait Islander peoples, people from culturally & linguistically diverse (CALD) backgrounds and people with disabilities are encouraged to apply.