Email & Digital Marketing Coordinator

• Inspire people to move the world to protect animals
• Increase awareness and public support through e-communications
• Highly regarded International NGO, St Leonards based

The Organisation

World Animal Protection (formerly The World Society for the Protection of Animals) is an international animal welfare non-government organisation that has been in operation for over 30 years and has Country locations in Australia, New Zealand, Africa, Asia, Europe, Latin America and North America. The organisation is active in more than 50 countries with more than one million supporters globally.

To achieve its vision of a world where animals live free from suffering, World Animal Protection has four main campaigns to protect the one billion animals that live-in communities, the 70 billion animals farmed each year, to protect and rescue animals in disaster zones and to protect wild animals keeping them in the wild. On a global scale, World Animal Protection also works towards putting animal protection at the heart of global thinking by using their theory of change to lobby and advocate; educate and mobilise and catalyse sustainable solutions to achieve impact for animals at scale.

The Role

Reporting to the Marketing Automation Manager, you will be responsible for using email and digital communications to strengthen and build World Animal Protection’s digital presence and brand, driving broader awareness and public support.  Specifically you will:

• Manage the production and delivery of supporter marketing e-communications
• Perform day-to-day email marketing activities including, but not limited to: email campaign set-up, scheduling, multivariate testing, URL tagging and deployment of one-time, recurring, automated and dynamic content-driven campaigns
• Work with the Marketing Automation Manager to evaluate and monitor email campaigns and provide reports
• Ad hoc production of digital assets including some graphic design

Skills Required

You will be experienced in email and digital marketing with a proven ability to manage an organisation’s online public profile.  You will have experience developing, implementing and analysing online campaigns with excellent content management skills.  Technically you will be skilled in HTML, CMS, Adobe Creative Suite and ideally Responsys, or other email marketing systems.