Head of Fundraising

DESCRIPTION

You’re an experienced fundraising leader with a track record of success.

Strategic, creative and with an eye for detail, you’re looking for a broad and challenging role filled with opportunities to grow and achieve outstanding results.

Most of all, you’re looking for a position that will enable you to put your passion for global justice into action and inspire your team to make a difference where it’s needed most in the world.

Through implementing successful strategies, and launching new products such as the FIA Award winning Ration Challenge, our supporter base and fundraising income has been growing rapidly (last year our income increased by 40%). However, we believe there is a huge opportunity for us to do even better (particularly in regular giving, bequests and major gifts).

Over the past few years, we’ve been investing in new staff, new technology and new supporter acquisition and engagement activities. And now we’re keen to put your fundraising strategy into action to increase the retention and value of our new and existing supporters.

In this important and varied role you’ll be responsible for our portfolio of fundraising products, channels and audiences. You’ll develop and lead the fundraising team to identify the strategic opportunities within our existing portfolio, develop innovative new fundraising products and deliver great fundraising performance.

You’ll be working alongside a motivated and experienced management team – and you’ll be making a big and growing contribution to achieving safety, justice and dignity in communities threatened by conflict and disaster.

This is a full-time permanent position based in our Sydney CBD office. The salary will be negotiated depending upon the skills and experience of the successful candidate.

• Leadership. Line-manage the Fundraising team. Develop a motivated and high performing team through effective recruitment, training, coaching and performance management. Lead team members to deliver outstanding fundraising performance in their areas of responsibility. These currently include cash/single giving, regular giving, major giving, bequests, emergency appeals, virtual gift catalogue and church fundraising (in particular, our long-running Christmas appeal, the Christmas Bowl).
• Strategy. Manage and develop our portfolio of fundraising products, channels and audiences to maximise the lifetime value of our supporter base at an acceptable ROI. This will involve identifying the strategic opportunities within our existing fundraising portfolio, as well as areas for innovation / new product development.Work closely with colleagues on the management team (Heads of Engagement, Digital and Supporter Relations) to integrate fundraising products and activities within a cohesive marketing, communications, fundraising and campaigning strategy, and make the business case for investment in fundraising activities.
• Supporter journeys. Work with colleagues to plan integrated communications journeys right across the supporter lifecycle, from awareness, acquisition and engagement, to development, retention and reactivation – taking the lead on the last three relationship stages. In FY17/18 this will involve coaching team members to set up and optimise automated supporter journeys for key fundraising products and relationship stages (welcome journeys, upgrade, reactivation) and implement moves management (prospecting, cultivation and stewardship) for high value supporters using our new marketing automation platform (Pardot) and CRM (Salesforce).
• Best practise. Nurture a culture of organisational learning and evidence-based decision making. Keep up-to-date with the latest fundraising developments and benchmark performance against the sector. Share best practise across the department, working with colleagues to develop their fundraising skills and capability and continually improve performance.
• Manage relationships and service level agreements with key external suppliers (creative agencies, lead generation companies, print and fulfilment houses etc.).
• Represent the organisation at a senior level internally and externally.
• Financial management and reporting against income, expenditure and other key performance indicators to effectively align resources and ensure targets are met.
• Organisational leadership. Play an active role on the Marketing and Communications Department management team, and contribute to the leadership and direction of the department and organisation.

Reports to: Marketing and Communications Director.

REQUIREMENTS

• Technical skills:
  • Fundraising products. In-depth knowledge and significant experience in one or more of the following fundraising disciplines: cash/single giving, regular giving, bequests, major giving, church or school fundraising.
  • Fundraising channels. In-depth knowledge and significant experience in direct mail fundraising and one or more of the following fundraising channels: digital, telephone, face to face, relationship fundraising.
  • Data analysis. Strong data analysis and financial management skills. Experience of using CRM systems to segment, tailor and target communications for different audiences and report against KPIs. Track record of accurate income forecasting and budget management.
  • Management. Experienced line manager with flexible leadership styles, skilled in recruitment, performance management, team management. High-level project management skills with a track record of delivering against objectives and deadlines. Ability to effectively coordinate stakeholders in fast-paced emergency response situations.
• Conceptual skills:
  • Strategic thinking. Strategic thinker with a big-picture understanding, entrepreneurial attitude and track record of developing strategies that have delivered significant growth. Ability to analyse complex information to produce clear and insightful fundraising strategies. Strong commitment to evidence-based decision making.
  • Creative judgement. Skilled in the art of framing, and experience of developing compelling and emotional fundraising propositions / cases for support for different audiences. Excellent creative judgement with respect to images, copy and design. Excellent copywriting skills.
  • Attention to detail. Strong attention to detail and commitment to accuracy and compliance.
• Interpersonal skills:
  • Leadership. Leads with integrity and humility. Sets the highest professional standards for themselves and others.
  • Passion for the cause. Clear passion for and commitment to global justice. Ability to motivate and inspire others behind a shared purpose/vision.
  • Collaboration. Collaborative worker with excellent negotiation, listening and influencing skills. Forms strong and productive working relationships based on trust with colleagues, managers and line reports.
  • Tenacity. Tenacious and adaptable. Proactive and committed to finding solutions to challenges and delivering the best outcomes possible for communities threatened by conflict and disaster

Other Requirements

• Sympathy with Christian values and commitment to social justice.
• Eligibility to work in Australia.
• Act for Peace takes child protection seriously. As part of our Child Safeguarding Policy, employment is conditional upon the outcome of an Australian Federal Police Background check, as well as an equivalent police background check for any country in which the applicant has lived for more than 12 months during the last five years. For the full Child Safeguarding Policy and Code of Conduct please see: http://www.actforpeace.org.au/our-policies

Success will be indicated by:

• Significant growth in fundraising income and supporter lifetime value.
• Successful delivery of other key performance indicators, deadlines and targets.
• Exact KPIs will be set in conjunction with the post holder.
• Annual reviews of performance against objectives.

IMPORTANT:

Please state how you meet the selection criteria for this position in your cover letter (alternatively you may include this in your resume).

Applications close: 9am, Monday 6th March.

For more details, download the Head of Fundraising Info Pack. Please contact 02 8259 0800 or info@actforpeace.org.au, if you have any queries. Thank you for your interest in this position.