Direct Marketing Specialist – Acquisition & Retention via 4C Recruitment

• Reputable NFP – Peak Body – cancer cause
• Dynamic, growing team
• Opportunity & Challenge
• Great location – close to public transport

Here’s your chance to contribute and add value to a reputable and well known cause by growing the number of donors through the implementation and executing of strategies across multiple channels.

Make the role your own! As well as play a key role in contributing to the overall fundraising strategy for the organisation.

Responsibilities will include:

• Design, plan and implement donor acquisition strategies and activities – direct mail and telefundraising
• Manage warm appeals and segmentation to achieve lift response rates
• Contribute and implement an effective donor care strategy
• Plan and develop digital acquisition strategies working with the Digital Fundraising Manager
• Obtain stores for appeals through the effective liaison with cancer patients and their family members
• Work to budgets, ensure negotiation and sourcing of new supplier relationships
• Manage a small team to ensure achievement of goals and compliance to processes
• Create data briefs in relation to appeal data
• Work with internal stakeholders to ensure all campaigns are compliant and correctly coded
• Provide reporting and analysis
• Work within a dynamic, fundraising team environment
• Support, lead and manage projects as directed by Line Manager

To be successful in this role, you will be able to meet the following criteria:

• Proven track record working in a Direct Marketing management role with a record of success in acquisition and retention
• Superior project management and direct marketing management skills across multiple channels
• Superior communication, stakeholder management and relationship building skills
• Sound analysis capability
• Proactive, self-motivated, results driven
• Appropriate tertiary qualifications
• NFP industry experience highly regarded
• Well developed written communication skills
• CRM, Database and advanced Microsoft Office skills
• Initiative, well organised and enthusiastic leader

Great place to work! Great team environment! Real career challenge!