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Chief Private Sector Fundraising, P4 Malaysia

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Organisation : UNICEF

Location : International

Work Type : Full-time

Sector : Children

Salary Type : Annual Package

Salary : This is a P4 post on the UN Salary scales

Application Closing Date : 21 Oct, 2018

About the Role

Location :                          Kuala Lumpur, Malaysia

Reports to:                        Representative of UNICEF Malaysia Country Office

Annual salary:                  This is a P4 post on the UN Salary scales (see below for more details)

UNICEF job reference number:  515841

Job Organizational Context

As a general guide, the GJP at the L4 level is typically to be used in a country office with a medium-sized private sector fundraising programme and team, with corresponding complexity including multiple channels and audiences, and a number of external suppliers (and typically with annual revenue at or soon due to reach between US$5/10 and US$15/20 million).

Purpose of the role

The position is the head of the private sector fundraising team in the country office and is responsible for leading all UNICEF fundraising from the private sector and supporting broader engagement with business and key influencers in the private sector.

Under the general guidance of the Representative, the position will be responsible for the overall coordination, planning, development and realization of the country office private sector fundraising strategy, in line with UNICEF global private sector strategy. The incumbent will oversee and coordinate various fundraising channels and activities, ensure engaged and long-term partnerships, and drive revenue growth for both the Country Programme needs as well as for UNICEF globally.

Primary Responsibilities

Leading and managing the Private Sector Fundraising Team

  • Provides leadership and supervision to the private sector fundraising (PSFR) team for all fundraising activities. Represents the PSFR team in the Country Management
  • Builds a PSFR staffing structure to enable the office to maximise revenue growth.
  • Establishes clear individual performance objectives, goals and timelines; and provides timely guidance to enable the team to achieve their goals.
  • Identifies training opportunities to meet staff development needs aligning with the PSFR goals.

Developing the Private Sector Plan for the country office and ensuring achievement of goals

  • In close consultation with the Country Management Team and PFP Regional Support Centre, and informed by clear analysis of the external environment, develops a comprehensive private sector strategy (Private Sector Plan) targeting the audiences with strongest potential, including individual supporters, key influencers (major donors and foundations) and/or businesses. Ensures effective alignment with national, regional and global plans and priorities.
  • Provides guidance and direction for analysis, planning, implementation and management on all fundraising channels as well as partnerships, with emphasis on achieving flexible and unrestricted resources.
  • Stays abreast of key developments in the external environment as they affect fundraising, and continuously seeks new growth opportunities, and interprets and acts upon these with the team. Likewise remains up to date with cutting edge developments globally in fundraising practice within UNICEF and across the sector and ensures these are applied as relevant.
  • Builds and supports a culture of innovation to drive fundraising growth.
  • Engages with PFP colleagues in Geneva and RSC to coordinate access to appropriate investment funds and accurate and timely reporting on subsequent results.
  • Develops with the team a coherent annual work plan and budget covering each component of the strategy, including an optimized individual giving programme (maximizing income through pledge, one-off donations, legacies and/or emergency giving), partnership prospect pipeline, investment cases, cultivation and solicitation, and partnership management; ensures sufficient re-investment into fundraising activities; monitors work progress and ensures results are achieved on time and to required performance standards; ensures effective management of financial and human resources, in compliance within UNICEF financial rules and regulations.
  • Builds support for PSFR goals from other teams within the country office through building effective collaborative relationships accordingly – notably with Communications (to drive a strong brand and assure powerful content for fundraising), HR (to optimize fundraising talent in the office), Operations (operational support for fundraising) and Programmes (strong articulation of programmes for donors and partners, and compelling reporting). Advocates for adequate staffing in these teams to support PSFR growth.
  • Assesses and mitigates risk related to the private sector work, making informed decisions on fundraising operations and the overall engagement with the private sector.
  • Ensures effective sharing of fundraising learning and materials internationally, through conferences, workshops and online channels.

Acquiring, cultivating and retaining individual donors and supporters

  • Provides leadership and strategic directions on deploying different channels to recruit and retain individual donors and supporters, considering budget, performance, competition, supplier availability and regulations.
  • Oversees the acquisition, retention and stewardship of pledge donors. Ensures adequate diversification of the acquisition portfolio across different channels and techniques, e.g. face-to-face, digital, DRTV, telemarketing.
  • Develops existing and new relationships with external suppliers to optimize the provision of fundraising services.
  • Ensures effective management and protection of donor data, and analysis and segmentation of such data.
  • Assures optimal supporter experience via a two-way engagement that builds supporters, loyalty and maximizes lifetime value.

Establishing and managing meaningful partnerships

  • Takes an active role in identifying, approaching and negotiating relationships with key influencers and business. Assures effective concepts for engagement with partners are developed with programme and communications teams.
  • Represents UNICEF in meetings with key partners to advocate and promote UNICEF programme goals and objectives; portrays a strong UNICEF brand through effectively communicating the UNICEF stories and messages.
  • Facilitates the office in leveraging the non-financial aspects of key influencers and business.
  • Supports the development and implementation of the supporter engagement strategy
  • Provides technical expertise and supports capacity building of Programme, Communication and PSFR staff on corporate engagement and partnerships



  • A minimum of eight years of professional experience in private sector fundraising is required, with progressively increasing responsibilities, including direct responsibility for setting and meeting income targets.
  • Experience in, and knowledge of, the country context is an asset.
  • Relevant marketing experience will be considered as contributing to this work experience.
  • International fundraising experience is an asset.
  • Previous managerial experience is essential.


  • An advanced university degree (Master’s degree or equivalent) in one of the following fields is required: Business Administration, Marketing, Communications, Fundraising, Management or another relevant technical field.
  • Alternatively, a first level university degree (Bachelor’s degree or equivalent) in combination with qualifying experience may be accepted in lieu of the advanced university degree.

Language Requirements

  • Fluency in English is required. Knowledge of another UN language or local language of the duty station is considered as an asset.

Competencies and level of proficiency required

Core Values

  • Commitment
  • Diversity and Inclusion
  • Integrity

Core competencies

  • Communication (III)
  • Working with People (II)
  • Drive for Results (III)

Functional Competencies

  • Leading and Supervising (II)
  • Formulating Strategies and Concepts (II)
  • Analysing (II)
  • Relating and Networking (II)
  • Persuading and Influencing (III)
  • Entrepreneurial Thinking (II)

Additional Comments

This is a P4 post on the UN Salary scales.   To find out more about what this means, please visit the UN site on Salaries and Post Adjustment:

About the Organisation

Organisation Name : UNICEF


The fundamental mission of UNICEF  is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic and cultural dimensions — her or his rights are violated.

There is growing evidence that investing in the health, education and protection of society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. This is why the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

Apply for this Job

For details concerning this role, please contact

Karem Armstrong

Email :

Applications not allowed for this job listing.

Please quote in application: Chief Private Sector Fundraising, P4 Malaysia via Pro Bono Australia.


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