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Public Relations Manager

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Organisation : The Brotherhood of St Laurence

Location : Melbourne (Fitzroy)

Work type : Full-time

Sector : Community Development

Salary type : Annual Package

Application closing date : 20 Aug, 2019

About the role

About the organisation

Organisation Name : The Brotherhood of St Laurence

The Brotherhood of St Laurence has a clear vision – an Australia free of poverty.

For almost 90 years, we have worked with policy makers and the community for systemic change that will prevent and alleviate poverty in Australia.

We are passionate about the work we do.

We strive to create lasting change for a more compassionate and just society -a society in which we can all fully participate in social, civic and economic life with the dignity and respect we all deserve.

We’re looking for a Public Relations Manager who wants to join our 2,000+ team of staff and volunteers to make a difference.

The role:  

The Public Relations Manager is responsible for increasing media coverage and public support for the Brotherhood’s work and concerns by communicating our services, issues we care about and policy solutions for an Australia free of poverty. This role includes media relations, writing for a variety of publications, including online and social media, and working closely with staff across the organisation to identify and develop opportunities and strategies to achieve program and corporate goals.

What we're looking for:

Passion for supporting the mission of the Brotherhood, and passion for delivering excellence in your role, are just the start.

To be considered for the role and be successful in it, we’re looking for a Public Relations Manager who has the following key skills and experiences:

  • relevant tertiary qualifications in communications, public relations, media relations, or related field with extensive work experience in public relations
  • proven experience in story development, writing, editing and proofreading with the ability to conceive story and publicity platforms to drive coverage
  • demonstrated experience in engaging the public in campaigns
  • proven ability to successfully pitch stories to reporters, editors and producers and achieve media coverage in mainstream media and online
  • highly creative, with an ability to conceive story and publicity platforms to drive coverage, withproven experience in successfully pitching stories to reporters, editors and producers and achieving media coverage in mainstream media and online
  • proven skills required for multimedia products such as videos and podcasts, including scriptwriting and voiceovers
  • strong grasp of different media outlets and the media landscape
  • well-developed interpersonal and communication skills with the ability to negotiate and effectively establish and maintain relationships with media contacts, journalists as well as staff across all levels and people from diverse backgrounds
  • demonstrated experience in using social media and social media strategies to achieve outcomes
  • track record of developing and managing public relations campaigns
  • well-developed organisational skills, with demonstrated ability to initiate and implement projects in tight timeframes, plan workloads, prioritise and juggle competing deadlines
  • demonstrated experience and ability to gather information from different sources including research reports, staff, people assisted by our services and external stakeholders
  • proven analytical skills with the ability to take complex ideas and research and repurpose them for media releases and other material that will appeal to the general public or particular audiences
  • ability to work independently with minimum supervision, and workunder deadline pressure with multiple concurrent priorities
  • experience engaging and working with public relations and marketing agencies to implement campaigns
  • understanding of and empathy with the values and ideals of the Brotherhood.

This is a full-time position working 38 hours per week.

Attractive salary packaging provisions are available to increase take home pay.

For further information about the role phone Sonia Bijelic on 0418 362 465.

As part of the Brotherhood’s recruitment and selection process, applicants will be required to undergo pre-employment checks as required, applicants will be subject to, but not limited to, the following checks: National (and International if applicable) Police Check, Victorian Employee Working with Children Check, Right to Work in Australia, Disability Worker Exclusion Scheme Check and current professional registration. 

The Brotherhood of St Laurence has a vision of an Australia free of Poverty. We embrace, and value, diversity of culture, working arrangements, sexual orientation and gender identity to ensure our workforce is representative of the community that we work within. We promote a workplace that actively seeks to include and welcome unique contributions of all people. We embrace and celebrate the value of Aboriginal and Torres Strait Islander staff, their skills and contribution to our organisation. 



How to apply for this role

Applications not allowed for this job listing.

Please quote in application: Public Relations Manager via Pro Bono Australia.


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