2019 Impact 25
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Head of Marketing (Arusha, Tanzania)

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Organisation : The School of St Jude

Location : International (Moshono, Arusha)

Work type : Full-time

Sector : Media, Other

Salary type : Annual Package

Application closing date : 30 Nov, 2019

About the role

Key Responsibilities

Planning

  • Develop an annual marketing strategy for online marketing and traditional communication channels.
  • Develop annual work program timeline with deadlines for key marketing initiatives such as feature marketing campaigns, social media and newsletters.
  • Devise implementation plans for regular and feature marketing campaigns such as appeals and special events.
  • Conduct market segmentation research and analysis to ensure a comprehensive understanding of current and potential target markets.

Implementation

  • Manage workflow of team members to ensure adherence to annual work program timeline and deadlines.
  • Ensure consistent application of the school’s Branding Guidelines and Writing Style Guide by business and school administration teams, supporters, FSJ charities, third parties and payment platforms.
  • Apply editorial policy, including development and revision of key messages, for all marketing communications and provide advice to other departments about its application.
  • Develop and write compelling print and digital communications materials including reports, brochures, fact sheets, case studies, newsletter articles, social media posts, videos and podcasts for a wide variety of channels including print, TV, radio and online.
  • Oversee the creative development of communications materials, website content, advertisements, and other marketing-related projects.
  • Publish and/or distribute communications materials to target audiences via online marketing and traditional communication channels.
  • Prepare and monitor department budget and resources.
  • Work with business and academic teams in accordance with approved communications and authority protocols.
  • Ensure data entered into the CRM database and other data recording systems is accurate and up-to-date.
  • Maintain marketing distribution lists, in particular the newsletter list, to ensure data is accurate and up-to-date.
  • Maintain awareness of security procedures in regard to storing, recording and transferring data in accordance with St Jude’s privacy and child protection policies.
  • Manage team training and development including to:
    • Ensure sufficient staff trained to cover roles during absences
    • Identify training needs and actively encouraging International and Tanzanian staff to develop their skills and levels of responsibility
    • Facilitate problem solving and collaboration within the team
    • Conduct weekly team meetings
    • Conduct staff appraisals.

In consultation with the C&SD Manager and the Founder:

  • Devise and implement feature marketing campaigns and the production of associated collateral.
  • Develop and produce communications materials for promotional tours, fundraising and speaking events in Australia and other countries.
  • Liaise with the Australian Events Coordinator and FSJ charities to coordinate the production of communications materials.   
  • Develop, produce and publish annual reports and other governance reports.
  • Devise and implement production and distribution plans for annual newsletters (international and local community newsletters) and online communications such as social media and podcasts.

In consultation with the C&SD Manager:

  • Maintain St Jude’s and EAF website to ensure currency of content and optimisation and interface with CRM database.
  • Develop and maintain marketing and fundraising resources and branded collateral such as presentations, fundraising and speaking kits. 
  • Provide marketing support to other business and academic departments.
  • Attend and contribute to strategy and management team meetings and implement relevant actions.

Monitoring and Review:

  • Generate monthly and quarterly management reports including outputs and outcomes (results) in line with department KPIs.
  • Monitor budgets and report progress to C&SD Manager.
  • Conduct monthly audit of all photography/videography-related equipment in accordance with the IT/photography equipment responsibility agreement.
  • Monitor, review and update strategies, plans, processes and procedures as required, and at least annually in October.

Continuous Improvement:

  • Keep updated with current marketing and fundraising trends that may positively influence marketing practice.
  • In collaboration with business office managers and department heads implement agreed improvements and modifications to marketing activities.
  • Always look to develop new and innovative ideas to engage supporters and improve supporter engagement, retention and renewal.

Other

  • Support the values, vision, mission and strategic goals of The School of St Jude.
  • Periodically suggest improvements to the departments’ procedures and submit to supervisor for approval.
  • Participate in House Checks as requested by Community Relations team.
  • Participate and support fellow staff in school mission related activities such as all School Celebration Days throughout the year.
  • Participate in student selection process, in particular working after hours on rest days and public holidays up to 20 Saturdays per annum.
  • Perform any other duties as assigned by Manager and Founder.

About the organisation

Organisation Name : The School of St Jude

The School of St Jude is a pioneering leader in charitable education within Africa. We are giving 1,800 students free, high-quality education, 100’s of graduates higher education and 10,000+ Tanzanians quality teaching each year.

How to apply for this role

Position Description : JD_Head of Marketing 20190909

Applications not allowed for this job listing.


Please quote in application: Head of Marketing (Arusha, Tanzania) via Pro Bono Australia.


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2019 Impact 25

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