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Campaign Manager

Organisation : Australians For Mental Health

Location : Melbourne (Richmond 3121)

Work type : Full-time

Profession : Advocacy, Community Services, Consulting & Strategy, Fundraising

Sector : Community Engagement, Community Support Services, Health – General, Mental Health, Youth & Young People

Salary type : Annual Package

Salary : $110,000 - $120,000 plus superannuation to be negotiated

Application closing date : 29 Nov, 2019

About the role

You will have a hands-on role in the delivery of a major national advocacy campaign to drive mental health reform. The full-time role will entail engagement with multiple interest groups and stakeholders from across the professional, consumer, corporate and philanthropic spheres. You will also be expected to develop and enact a campaign strategy that engages and inspires our growing
membership base of 10,000 individuals with a lived experience of mental ill health.

The role will be based at our Richmond office however we offer flexible working arrangements and support our team members working from home as appropriate to their specific roles. Given the national aspect of this campaign there will be the need to travel interstate from time to time.

The role
This exciting and rewarding new position will involve coordinating this vital campaign for once in a generation change in terms of the way in which Australia manages and enhances the mental health of all Australians.

Campaign activities will include the following:

• Overarching responsibility for strategic direction reporting to the Executive Director, Chair and the Board of Directors
• Managing digital presence especially social media, pitching and reacting to news media to ensure the campaign maintains visibility and relevance
• Managing communications activities such as the preparation of media releases, speeches, opinion pieces and online posts
• The preparation and implementation of strategic campaign plans spanning the near, medium and long terms
• The planning and implementation of key stakeholder engagement exercises which will involve liaising with a complex array of stakeholders
• Advocacy on behalf of the 1 in 4 Australians, their families, carers and friends who are affected by mental ill health
• Conducting research to build the case for change

• Organising and minuting internal meetings to advance the campaign and build cohesion within the organisation
• Organising and minuting external meetings with representatives from peak bodies and other professionals to build a coalition of support across the sector
• Developing corporate partnerships to support the campaign and promote good mental health across their workforces
• Supporting fundraising activities in accordance with the principles of the organisation (we do not accept funds from governments of any persuasion)
• Managing events designed to raise the profile of this issue and improve connectedness across diverse communities
• Growing and mobilising our 15,000 strong membership base and aggregating the voices of those with a lived experience to effect meaningful and lasting change
• Overseeing the day to day operations of the campaign
• Performing other miscellaneous tasks from time to time

Skills required
We are looking for a seasoned campaigner with a multi-faceted skill set. The successful applicant will be employed on a full-time basis and have an ability to work independently, show initiative and be able to take direction in a friendly small team environment.

In submitting your application you will have:

• A proven track record in campaigning and advocacy experience. You are familiar with how Australia’s political system works and know how to influence public opinion
• Experience designing and delivering successful strategic plans underpinned by clear goals, smart strategy and the right tactics
• A tertiary degree or TAFE qualification in a relevant field
• Excellent skills in relationship building. You can collaborate with a range of stakeholders including members, community sector partners, policy makers and political decision makers
• A keen interest in policy and current affairs
• Communications experience. You are adept at developing and implementing communications, messaging and media strategies with the ability to make complex issues simple and develop framing strategy for campaigns to shift public opinion and influence decision makers
• Highly developed written and oral communication skills
• Social media experience
• Ability to pay close attention to detail
• Ability to work to and meet multiple concurrent deadlines
• Can do attitude and desire to make history on a national scale
• Graphic design skills would be beneficial but are not mandatory

Australians for Mental Health prides itself on comprising people with a direct or indirect lived experience of mental ill health. Applications from individuals aligned with our objectives are sought.

About the organisation

Organisation Name : Australians For Mental Health

Australians for Mental Health is a movement of people suffering mental ill-health, their families, and friends. We exist to achieve fundamental, systemic reform of the mental health system. We demand a new national mental health culture and architecture that delivers timely, high-quality care for Australians with mental ill-health.

How to apply for this role

Please submit a cover letter and copy of your CV.


Please quote in application: Campaign Manager via Pro Bono Australia.


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