Marketing & Communications Manager

The Marketing and Communications Manager is primarily responsible for developing, implementing and evaluating the Royal Far West brand, marketing & communications activities to directly enable RFW’s key priorities of revenue generation, fundraising, advocacy, profile, brand positioning, service delivery and stakeholder engagement

Key Priorities:

• Enhance RFW’s brand recognition and positioning as a leading charity and Develop and execute RFW’s external marketing and communications activities across website, content, social media, digital media, brand media, earned media and segmented communications. 
• Lead, develop, execute and evaluate tactical campaigns to support Health programs, Fundraising, Research & Advocacy, Corporate/Philanthropy and Accommodation & venues as a shared service.
• Provide effective leadership to two direct reports and drive the performance and outputs of the Marketing team 

SKILLS & EXPERIENCE

Must have/be able to demonstrate:

• A tertiary qualification in marketing, communications, or a related discipline
• A minimum 2 years’ experience in a similar role, preferably in the not for profit/charity sector and relevant tertiary qualifications.
• Develop, execute, report and evaluate communications and marketing strategies and initiatives.
• Successfully execute a social media strategy to grow and engage a supporter base
• Website optimisation/SEO, SEM, Paid social 
• Partnership, donor or member-based engagement, account management and leveraging
• Experience with analytics – experienced with Google Analytics, Google Webmaster, SEM Rush & Hootsuite
• Experience with programs/platforms – WordPress, SEM Rush, Campaign Monitor or similar
• Excellent oral and written communication skills.
• Aptitude in the analysis and communication of complex information in a clear and timely manner
• Data tracking in performance measurement and market research.
• Understand consumer insights and needs coupled with sound commercial acumen.
• Demonstrated ability to exercise judgment, maturity, initiative, and diplomacy in professional approach
• A proactive and action driven professional attitude and approach with the ability to generate ideas, think innovatively and problem solve.
• Proven ability to lead and effectively manage the performance, output and development of direct reports
• Ability to work effectively in a diverse and busy team.
• Strong organisational skills with the ability to deliver to deadlines and budget.
• Keen attention to detail with the ability to multitask.
• Ability to travel as required.
• Availability to represent RFW at fundraising initiatives, activities and events.
• The successful applicant will be required to provide a current Working with Children Check.   

Desirable Criteria

• Experience in the health sector
• Empathy for children’s health issues

CULTURE

Royal Far West is a rewarding, meaningful and inspiring workplace which offers a diverse work experience, a knowledgeable health care team and existing projects and initiatives. We strive for a positive and committed workplace culture

Our Core Values:

Respect- We value diversity and are sensitive in relationships and to differences.

Integrity– We are open, honest and accountable. We do what we say we will do.

Care- We foster an environment that is supportive and without judgement.

Energy-We apply ourselves energetically, are resilient and encourage innovation

BENEFITS

• Located in beautiful Manly, we can be accessed by bus, ferry or car. For more information go to https://www.royalfarwest.org.au/contact/
• An attractive remuneration of $85,000 base salary + 9.5% superannuation and salary packaging will be offered to the successful candidate. https://www.salary.com.au
• Remote working opportunities and flexible work arrangements