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Marketing & Communications Manager

Organisation : Royal Far West

Location : Sydney (Manly)

Work type : Full-time

Profession : Marketing, Media & Communications

Sector : Children

Salary type : Annual Package

Application closing date : 25 Sep, 2020

About the role

The Marketing and Communications Manager is primarily responsible for developing, implementing and evaluating the Royal Far West brand, marketing & communications activities to directly enable RFW’s key priorities of revenue generation, fundraising, advocacy, profile, brand positioning, service delivery and stakeholder engagement

Key Priorities:

  • Enhance RFW’s brand recognition and positioning as a leading charity and Develop and execute RFW’s external marketing and communications activities across website, content, social media, digital media, brand media, earned media and segmented communications. 
  • Lead, develop, execute and evaluate tactical campaigns to support Health programs, Fundraising, Research & Advocacy, Corporate/Philanthropy and Accommodation & venues as a shared service.
  • Provide effective leadership to two direct reports and drive the performance and outputs of the Marketing team 


Must have/be able to demonstrate:

  • A tertiary qualification in marketing, communications, or a related discipline
  • A minimum 2 years’ experience in a similar role, preferably in the not for profit/charity sector and relevant tertiary qualifications.
  • Develop, execute, report and evaluate communications and marketing strategies and initiatives.
  • Successfully execute a social media strategy to grow and engage a supporter base
  • Website optimisation/SEO, SEM, Paid social 
  • Partnership, donor or member-based engagement, account management and leveraging
  • Experience with analytics – experienced with Google Analytics, Google Webmaster, SEM Rush & Hootsuite
  • Experience with programs/platforms – WordPress, SEM Rush, Campaign Monitor or similar
  • Excellent oral and written communication skills.
  • Aptitude in the analysis and communication of complex information in a clear and timely manner
  • Data tracking in performance measurement and market research.
  • Understand consumer insights and needs coupled with sound commercial acumen.
  • Demonstrated ability to exercise judgment, maturity, initiative, and diplomacy in professional approach
  • A proactive and action driven professional attitude and approach with the ability to generate ideas, think innovatively and problem solve.
  • Proven ability to lead and effectively manage the performance, output and development of direct reports
  • Ability to work effectively in a diverse and busy team.
  • Strong organisational skills with the ability to deliver to deadlines and budget.
  • Keen attention to detail with the ability to multitask.
  • Ability to travel as required.
  • Availability to represent RFW at fundraising initiatives, activities and events.
  • The successful applicant will be required to provide a current Working with Children Check.   

Desirable Criteria

  • Experience in the health sector
  • Empathy for children’s health issues


Royal Far West is a rewarding, meaningful and inspiring workplace which offers a diverse work experience, a knowledgeable health care team and existing projects and initiatives. We strive for a positive and committed workplace culture

Our Core Values:

Respect- We value diversity and are sensitive in relationships and to differences.

Integrity– We are open, honest and accountable. We do what we say we will do.

Care- We foster an environment that is supportive and without judgement.

Energy-We apply ourselves energetically, are resilient and encourage innovation


  • Located in beautiful Manly, we can be accessed by bus, ferry or car. For more information go to
  • An attractive remuneration of $85,000 base salary + 9.5% superannuation and salary packaging will be offered to the successful candidate.
  • Remote working opportunities and flexible work arrangements

About the organisation

Organisation Name : Royal Far West

At Royal Far West, we believe that every child has the right to the health, education and developmental care that will help them unlock their full potential, , no matter where they live. We provide health, education and disability services for country children and their families through our Centre for Country Kids in Manly, virtually via Telecare and in community.

How to apply


For further information please contact Danielle Chapman on (02) 8622 6841 Alternatively a position description [link removed] is available on the Royal Far West website

To apply for this position, please submit your CV and Cover Letter which includes briefly addressing the essential criteria by clicking on the ‘Apply’ or ‘Apply for This Job’ button.

Closing date: 25 September 2020

Please quote in application: Marketing & Communications Manager via Pro Bono Australia.




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