About the role
Position: Direct Marketing Coordinator
Location: Sydney (Broadway)
Reporting to: Individual Giving Manager
Supervising: Fundraising Officer
Status: Contract 12mths Full Time
The primary role of the Direct Marketing Coordinator is to develop and implement strategies designed to increase donor support via the direct mail channel to increase support and engagement from existing donors. This is a hands-on role requiring an understanding of best practice in direct marketing using different channels including mail and phone. Additionally, maintenance of brand integrity, project management skills and the ability to build
relationships with project and organisational stakeholders are also vital to the successful fulfilment of the role.
This also requires supervision of the Fundraising Officer.
Main Tasks / Duties
Fundraising and Marketing
Manage the warm direct mail appeals program for MSF Australia
Contribute to a broader multi-channel donor retention strategy as part of the Direct
Implement the donor retention strategy across multiple channels, including direct
mail and telephone to reach fundraising targets
Create inspiring materials and communications for retaining donors
Develop targeting and ask strategies and implement complex data segmentation to
improve the ROI of appeals lift donor experience
Adhere to Médecins Sans Frontières brand guidelines
Monitor trends and best practice in donor retention and direct mail/multi-channel
Participate in industry and MSF network discussion groups
Ensure that all donor retention projects are delivered on-time and within scope
Develop strategic direction documents, timelines, budgets and briefs
Manage multiple income and expenditure budget lines, ensuring that projects are
delivered within budget and meet ambitious income targets
Measure and report on project performance using appropriate fundraising metrics
Establish and maintain relationships with suppliers and internal stakeholders
Manage internal approval processes for fundraising materials
Create and ensure the maintenance of project documentation
Participate in recruitment, day to day management and performance management of the Fundraising Officer
Communicate job expectations and KPIs, establish individual work plans, monitor and provide feedback on the work and performance of the Fundraising Officer
Provide ongoing coaching and make recommendations on appropriate professional development opportunities for the Fundraising Officer, and facilitate their participation in those opportunities as required
Delegate and plan work with the Fundraising Officer to ensure that projects continue unhindered during absences
o This position is occasionally required to undertake interstate travel
o It is unlikely this position will be required to undertake international travel
o A minimum of 3 years of fundraising experience in a similar role.
o Experience in working with a number of stakeholders to deliver complex projects to
o Knowledge of brand adherence.
o Experience with or knowledge of budgetary processes and cost control procedures. o Excellent communication skills including writing and editing skills.
o Ability to understand and integrate data into activity.
o Creative thinking and solution focussed problem solving ability.
o Excellent spreadsheet and word processing skills.
o Ability to work in a team and foster team spirit.
o Experience with Raisers Edge or a similar database.
o Knowledge of Médecins Sans Frontières and its work. o Exposure to the NGO environment.
o Copywriting experience.
o Knowledge of digital marketing tactics and strategies.
About the organisation
Médecins Sans Frontières Australia is one of 23 national sections of Médecins Sans Frontières committed to delivering medical-humanitarian aid to populations in crisis in over 71 countries. Médecins Sans Frontières delivers medical humanitarian aid based on need alone.
Médecins Sans Frontières operates independently of any discriminating factors including political, religious or economic allegiances and irrespective of race, religion or gender. Médecins Sans Frontières is committed to expanding and improving the medical humanitarian care it offers to its beneficiaries and to remain independent.
The fulfilment of this objective is dependent on the Fundraising team meeting its substantial growth targets and the protection, preservation and promotion of the Médecins Sans Frontières brand in Australia and New Zealand.
Direct marketing is one of four distinct portfolios within the Fundraising Department. The others are major gifts, data and regular giving.
The Direct Marketing Coordinator fills a critical role in the direct marketing team, and is responsible for the strategy and development of direct marketing activities for donor retention. This role has a direct report.
How to apply
Applications not allowed for this job listing.
Please quote in application: Direct Marketing Coordinator via Pro Bono Australia.