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Direct Marketing Coordinator

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Organisation : Médecins Sans Frontières Australia

Location : Sydney

Work type : Contract/Temporary

Sector : Humanitarian, Overseas Aid & Development

Salary type : Annual Package

Application closing date : 21 Mar, 2021

About the role

Position:                    Direct Marketing Coordinator

Location:                    Sydney (Broadway)

Reporting to:             Individual Giving Manager

Supervising:              Fundraising Officer

Status:                        Contract 12mths Full Time

Overall Responsibility

The primary role of the Direct Marketing Coordinator is to develop and implement strategies designed to increase donor support via the direct mail channel to increase support and engagement from existing donors. This is a hands-on role requiring an understanding of best practice in direct marketing using different channels including mail and phone. Additionally, maintenance of brand integrity, project management skills and the ability to build

relationships with project and organisational stakeholders are also vital to the successful fulfilment of the role.

This also requires supervision of the Fundraising Officer.

Main Tasks / Duties

Fundraising and Marketing

  • Manage the warm direct mail appeals program for MSF Australia

  • Contribute to a broader multi-channel donor retention strategy as part of the Direct

    Marketing team.

  • Implement the donor retention strategy across multiple channels, including direct

    mail and telephone to reach fundraising targets

  • Create inspiring materials and communications for retaining donors

  • Develop targeting and ask strategies and implement complex data segmentation to

    improve the ROI of appeals lift donor experience

  • Adhere to Médecins Sans Frontières brand guidelines

  • Monitor trends and best practice in donor retention and direct mail/multi-channel

    appeal programs

  • Participate in industry and MSF network discussion groups

    Project Management

  • Ensure that all donor retention projects are delivered on-time and within scope

  • Develop strategic direction documents, timelines, budgets and briefs

  • Manage multiple income and expenditure budget lines, ensuring that projects are

    delivered within budget and meet ambitious income targets

  • Measure and report on project performance using appropriate fundraising metrics

  • Establish and maintain relationships with suppliers and internal stakeholders

  • Manage internal approval processes for fundraising materials

  • Create and ensure the maintenance of project documentation

    Staff Supervision

  • Participate in recruitment, day to day management and performance management of the Fundraising Officer

  • Communicate job expectations and KPIs, establish individual work plans, monitor and provide feedback on the work and performance of the Fundraising Officer

  • Provide ongoing coaching and make recommendations on appropriate professional development opportunities for the Fundraising Officer, and facilitate their participation in those opportunities as required

  • Delegate and plan work with the Fundraising Officer to ensure that projects continue unhindered during absences

 

Travel

o This position is occasionally required to undertake interstate travel
o It is unlikely this position will be required to undertake international travel

Selection Criteria

Essential Criteria

o A minimum of 3 years of fundraising experience in a similar role.
o Experience in working with a number of stakeholders to deliver complex projects to

deadlines.
o Knowledge of brand adherence.
o Experience with or knowledge of budgetary processes and cost control procedures. o Excellent communication skills including writing and editing skills.
o Ability to understand and integrate data into activity.
o Creative thinking and solution focussed problem solving ability.
o Excellent spreadsheet and word processing skills.
o Ability to work in a team and foster team spirit.
o Experience with Raisers Edge or a similar database.

Desirable Criteria

o Knowledge of Médecins Sans Frontières and its work. o Exposure to the NGO environment.
o Copywriting experience.
o Knowledge of digital marketing tactics and strategies.

About the organisation

Organisation Name : Médecins Sans Frontières Australia

Organisational Context

Médecins Sans Frontières Australia is one of 23 national sections of Médecins Sans Frontières committed to delivering medical-humanitarian aid to populations in crisis in over 71 countries. Médecins Sans Frontières delivers medical humanitarian aid based on need alone.

Médecins Sans Frontières operates independently of any discriminating factors including political, religious or economic allegiances and irrespective of race, religion or gender. Médecins Sans Frontières is committed to expanding and improving the medical humanitarian care it offers to its beneficiaries and to remain independent.

The fulfilment of this objective is dependent on the Fundraising team meeting its substantial growth targets and the protection, preservation and promotion of the Médecins Sans Frontières brand in Australia and New Zealand.

Direct marketing is one of four distinct portfolios within the Fundraising Department. The others are major gifts, data and regular giving.

The Direct Marketing Coordinator fills a critical role in the direct marketing team, and is responsible for the strategy and development of direct marketing activities for donor retention. This role has a direct report.

How to apply

Applications not allowed for this job listing.


Please quote in application: Direct Marketing Coordinator via Pro Bono Australia.


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