National Individual Giving Manager

• Join National org. providing services and programs for children facing cancer.
• Perm. F/T role. Located in either the Lower North Shore office in Sydney OR the West Melbourne office.
• This role will suit a visionary and energetic individual with proven success in Fundraising.

Reporting to the Head of Philanthropy & Donor Engagement the role of The National Individual Giving Manager is to drive the strategic direction and implementation of the Individual Giving Program. A strategic approach is required, built on rigorous research and analysis that utilises digital technology and channels, and shows lateral thinking and excellent relationships.

The role is responsible for deploying a multi-channel approach, using digital, phone, email and print; and for the development and delivery of integrated donor journeys, ensuring a positive return on investment. This program includes donor appeals, acquisition, conversion & retention campaigns and regular giving.

Your key responsibilities will include:

• managing the Donor Campaigns Program in collaboration with the Head of Donor Development & Engagement;
• providing strategic guidance and overseeing the development and implementation of the donor campaigns / programs, using a multi-channel approach (mail, digital and phone) – focusing on appeals, surveys, care communication and impact reports;
• encouraging channel innovation and new strategies for the promotion of all fundraising activities;
• identifying opportunities to integrate campaigns to maximise income and retention, through regular giving conversion, mid-value donor management, major gifts, gifts in wills, and matched giving;
• developing and implementing donor acquisition strategies and regular giving conversion activities, in line with income and expenditure budgets, in collaboration with key stakeholders;
• identifying internal and external audience opportunities for acquisition, conversions and providing recommendations to maximise these opportunities;
• identifying ways to recruit ‘the right donors’ to maximise engagement, retention and overall lifetime value development opportunities;
• maintaining a sophisticated, dynamic donor retention program for the individual giving program (including regular givers and single gift donors), aiming to maximise lifetime value.
• developing, implementing and monitoring impactful donor journeys for individual donors, with a focus on converting P2P donors to financial supporters;
• delivering regular, robust data analysis and insights of activities including analysis by results, trends, attrition rates by segment, outcome of tests and projected profitability;
• developing budgets for Individual Giving Program, in consultation with key stakeholders, monitoring respective income and expenditure and reporting regularly; and
• providing clear and supportive leadership to direct reports, managing performance and activity delivery and providing agreed training and development plans.

The ideal candidate will be a collaborative and innovative leader, with a sound understanding of direct marketing principles and experience managing multi-channel campaigns, and a focus on ROI. You will have experience developing and implementing integrated direct marketing campaigns, using multiple channels. You will use your excellent project management skills and ability to manage / monitor budgets and be comfortable reporting to management on financial progress. Tertiary qualifications in communications, marketing, business and / or studies in direct marketing / fundraising will be highly regarded.

If you have a passion for fundraising and an understanding of donor motivations to support a particular cause, as well as proven capabilities in acquisition, donor stewardship and supporter journeys, then this is the role for you!