Campaign Lead – Fostering Connections

The Campaign Lead will support the strategic direction and goals of the Centre and Fostering Connections. As the lead on the State-wide attraction and recruitment campaign, this position will ensure the project campaign is evidenced-based and collaboratively designed, and manage development of campaign, collateral, and key relationships.

• Reports to:                       Senior Manager, Strategic and Innovative Projects
• Reporting to this role: There are no positions reporting to this role

Key Accountabilities

Campaign

• Support the transition of Fostering Connections from a project to an embedded service
• Develop and implement the Fostering Connections campaign strategy
• In collaboration with state departments and media buying agency, deliver on media and advertising strategy
• In collaboration with Fostering Connections agencies and state departments, lead the design, development and distribution of new campaign collateral
• Advise the Senior Manager on the negotiation and setting of paid media for the campaign and monitor/oversee the distribution of new campaign material
• Work closely with the Senior Manager and Media company to plan and manage paid media
• Support the Communications Advisor in identifying opportunities to proactively promote Fostering Connections through media channels
• Make sure that campaigns are coordinated and align with Fostering Connections’ priorities, including community engagement and digital communications
• Provide general and targeted campaign advice to Fostering Connections agencies, supporting the development of state-wide and local advertising campaigns
• Work collaboratively to support sector agencies leverage media opportunities across the state
• Manage key stakeholder relationships with agencies, the Department, and Aboriginal Community Controlled organisations as required
• Track effectiveness of various communication methods with different audiences and produce insightful reports for the campaign and sector at large
• Working with the Senior Manager and Communications Advisor and evaluation agencies, lead campaign evaluation

Internal

• Support the continuing transition of Fostering Connections from project to embedded service component
• Work with Fostering Connections team and Communications team to make sure communications, community engagement, and sector engagement plans align with campaign strategy and objectives
• Provide input and advice on other areas of campaign as required
• Support the data strategy where required
• Other duties as assigned by the Senior Manager

Key Selection Criteria

The successful applicant will have:

Qualifications (required)

• Relevant tertiary qualifications in communications, business, journalism, media or other related areas and/or proven experience.

Experience (desired)

• Experience working with NFPs or community organisations.
• Understanding of the child and family welfare system in Victoria.
• Experience in developing and leading campaigns.
• Experience working with creative agencies and independent designers to develop collateral.

Skills

• Ability to work closely with organisations, including Aboriginal Community Controlled Organisations, to develop co-designed and culturally aware collateral
• Strong administrative skills and the ability to create processes along the way
• Experience in the development of communications and campaign strategies
• Evidence of editing experience, excellent attention to detail and the ability to produce high-quality work
• Experience in using regular reports in monitoring and improving campaign performance
• Excellent interpersonal, networking and communication skills, including the ability to liaise, consult and negotiate effectively at all levels
• Demonstrated ability to work effectively both independently and in a cooperative team environment, while exercising sound judgment and decision-making skills
• Demonstrated cultural awareness and/or willingness to undertake appropriate training as required to support the goals and needs of Fostering Connections
• Excellent planning, time management and administrative skills
• Information technology skills of a high standard including proficiency in Microsoft Office applications and specific capability with a broad range of web based media
• Ability to manage change and adapt to a changing environment

If you have questions or would like to know more about this role please contact Danielle Walt by email danielle.walt@cfecfw.asn.au or 03 9094 3518