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Consumer Journey Coordinator (FCD.44)

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Organisation : Cancer Council Victoria

Location : Melbourne (Melbourne)

Work type : Full-time

Sector : Health – General

Salary type : Annual Package

Salary : $62,883 - $69,594 + Super+ NFP benefits

Application closing date : 30 Sep, 2021

About the organisation

Organisation Name : Cancer Council Victoria

Since our establishment in 1936, Cancer Council Victoria has developed an international reputation for our innovative work in cancer research, prevention and support. As an independent, not-for-profit organisation, we play a leading role in reducing the impact of all cancers on all people.

The  Fundraising and Communications Division (FCD) is responsible for ensuring that Cancer Council maintains a visible, engaging presence in the community; and to inspire and activate support from Victorians. This is achieved through best-practice high volume direct marketing approaches; exceptional relationship management of high value consumers including Major Donors, Charitable Trusts and Bequestors; delivery of iconic fundraising events; and product sales and royalties through our retail arm.

The Brand, Communications and Marketing Unit works across multiple channels and campaigns, to deliver innovative, omni-channel, impactful marketing and communications activities. This drives supporter, consumer and public engagement, fundraising outcomes and understanding of the Cancer Council Victoria brand.

About the role

We are seeking a Consumer Journey Coordinator to join the Fundraising and Communications Division. Reporting to the Digital Marketing Manager your role is to:

  • Analyse campaign and market data to gain actionable insights of consumer behaviours, triggers, motivations, gaps and pain points
  • Use web analytics along with campaign and market data, and insights from subject-matter experts, to gain an understanding of consumer behaviours, triggers and motivations
  • Develop and enrich Cancer Council’s consumer journeys and maximise growth and retention by developing effective, multi-channel consumer journeys, including print and digital functions
  • Obtain test campaign results and document for continuity of organisational knowledge in the context of consumer experience and journey mapping
  • Monitor consumer feedback mechanisms and review for learnings with respect to retention activities and consumer journeys

All about you

We are looking for someone with:

  • Demonstrated experience with project/campaign mapping and tracking
  • Demonstrated knowledge of direct marketing principles and marketing automation
  • Strong experience in marketing, communications or customer experience design
  • Strong organisation skills, with an ability to work autonomously and the proven ability to meet deadlines
  • Demonstrated problem solving skills and the ability to take initiative
  • Excellent written and oral communication skills
  • Advanced skills in MS Office, including Word, Excel and PowerPoint
  • Experience using CX and CRM software, particularly in a not-for-profit setting, would be highly regarded

How to apply

Applications not allowed for this job listing.

#PBA3

Please quote in application: Consumer Journey Coordinator (FCD.44) via Pro Bono Australia.


Profession: #Administration_and_Office_Support
Sector: #Health_–_General
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