National Marketing & Partnerships Manager

As the National Marketing and Partnerships Manager you will play a key role in the development and implementation on strategic communications, PR and media marketing strategies (including digital strategy) events and campaigns for The Big Issue magazine, as well as other TBI social enterprises including Homes for Homes.

Reporting to the Chief Communications Officer, you will work collaboratively with the senior leadership team to implement priorities identified in the strategic plan. Given the impact of the pandemic on the organisation, a strong focus will also be on developing new products and opportunities to encourage greater financial support from The Big Issue readership base (beyond the purchasing of the magazine). This includes a greater focus on fundraising and donation initiatives.

DUTIES & RESPONSIBILTIES

• Oversee & manage the traditional marketing functions and commercial partnerships team across all organisational channels including media, digital, brand, communications, sponsorships & fundraising;
• Lead & mentor the marketing and partnerships team, with 5 direct reports;
• Work closely with the Chief Communications Officer to develop & implement a high-performing marketing strategy;
• Bring innovative ideas on how to engage with commercial businesses and partners;
• Work closely with pro bono creative agencies to deliver exciting consumer campaigns that generate high reach and engage new market segments;
• Manage key relationships with external marketing agencies, including creative, media buying, PR, digital, and design agencies;
• Analysis and reporting of marketing data, importantly with a key focus on ROI from marketing spend;
• Have a key focus on growth marketing channels – namely digital marketing;
• Oversee the production of engaging and compelling content for The Big Issue and Homes for Homes platforms including brochures, websites, social media and email.

SKILLS & EXPERTISE

• Possess tertiary qualifications in communications, marketing or similar;
• Have relevant experience (a minimum of 5 years) in a senior marketing or marketing leadership role;
• Be an experienced marketing generalist with a strong commercial acumen;
• Are data-centric and have previous experience in returning positive ROI. Experience doing this within an NFP environment would be highly desirable but not essential;
• Experience with Pardot or Salesforce Marketing Cloud will be viewed favourably;
• Experience in growing digital channels within a traditional marketing function is also highly desirable;
• Demonstrate a well-organised approach to work including an ability to manage the planning of multiple campaigns at the same time;
• Have the capacity to work to tight deadlines and manage a marketing team to meet these deadlines;
• Highly developed interpersonal skills with the ability to build and maintain strong relationships with new & existing commercial partners;
• Be a team player, working closely and collaboratively across a shared services model within the organisation, including operations and the business development team on a regular basis.