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MEDIA, JOBS & RESOURCES for the COMMON GOOD

Senior Direct Marketing Coordinator

Organisation : Barnardos Australia

Location : Sydney

Work type : Full-time

Profession : Fundraising, Marketing, Media & Communications

Sector : Community Support Services, Families

Salary type : Annual Package

About the role

  • Break the cycle of disadvantage with the leading child protection charity
  • Manage the renewal and retention of individual donors
  • Suits fundraising, loyalty or direct marketing backgrounds - NFP or commercial

The Organisation

Barnardos Australia is a leading child protection charity in Australia. With the belief, all children and young people deserve caring families in which they can grow safely and fulfil their potential.
  
Barnardos works to end child abuse and neglect by supporting families to keep children and young people safe at home and to break the cycle of disadvantage. They do this through providing foster care and kinship, family, parenting and youth support and early learning and education programs support.
  

Benefits & Culture

  • A friendly, positive working environment embracing innovation and passionate about staff loyalty
  • Competitive salary and salary packaging
  • WFH flexibility + Ultimo office location
  • Professional development opportunities

  
The Role

Reporting to the Head of Individual Giving, you will be responsible for the development, implementation and evaluation of Barnardos Australia’s direct marketing program relating to the renewal and retention of single giving and regular donors.
  
As the Senior Direct Marketing Coordinator, you will drive direct marketing appeals and retention campaigns utilising multiple channels such as direct mail, email marketing and digital and play a pivotal role in developing robust supporter journey’s to ensure individual giving income targets are met.

Specific responsibilities include:

  • Delivering end-to-end direct marketing appeals including developing data strategy, briefing creative agency and internal project team, managing timeline and budget and stakeholder and supplier management
  • Coordinating data segmentation, targeting and mapping donor journeys for both cash and regular givers
  • Monitoring and evaluating campaign performance to ensure targets are met
  • Liaising and building relationships with internal stakeholders and external suppliers

  
Skills Required

You have similar experience in either a Not for Profit organisation, direct or loyalty marketing and possess strong communication and analytical skills with an ability to meet targets and deadlines. Your experience includes:

  • End to end campaign management experience from developing briefs to post campaign analysis
  • An understanding of donor/customer retention and direct marketing campaigns
  • Excellent written and verbal communication skills with a strong eye for detail
  • Being confident in managing relationships with internal and external stakeholders
  • Ability to managing multiple projects, negotiate and problem solve
  • Enhancement of donor retention and supporter journey mapping
  • Creating and delivering clear campaign briefs
  • Data-driven marketing, analysis and reporting
  • CRM management, data targeting and segmentation

  
If contributing to the further development of this well-established individual giving program appeals to your project management and direct marketing skills, then please submit your CV along with a cover letter addressing the skills required section above and tell us why you would be right for Barnardos Australia. Alternatively, please contact Kelly Gentle on 02 8243 0570 if you have any specific questions.

Please note there is no formal closing date for this role, if you are interested we would encourage you to apply as soon as possible.

About the organisation

Organisation Name : Barnardos Australia

How to apply

#PBA1

Please quote in application: Senior Direct Marketing Coordinator via Pro Bono Australia.


Profession: #Fundraising, #Marketing_Media_and_Communications
Sector: #Community_Support_Services, #Families
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