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MEDIA, JOBS & RESOURCES for the COMMON GOOD

Marketing & Brand Manager

Organisation : Gembridge

Location : Melbourne (North / West Melbourne)

Work type : Full-time

Profession : Marketing, Media & Communications

Sector : Humanitarian

Salary type : Annual Package

About the organisation

Organisation Name : Gembridge

About the role

  • Join a dynamic, passionate and dedicated NFP organisation
  • Lead brand, integrated marketing & communications strategies
  • Inner North / West Melbourne

Gembridge is proud to work with an established human rights not-for-profit to recruit a Marketing & Brand Manager. They are a value-driven organisation that strives to empower people to reach their full potential through the provision of critical services such as assistance with accommodation, food provisions, casework and legal services.
  
Reporting to the Director of Fundraising, Marketing & Enterprise, and leading a small team, the Marketing & Brand Manager will drive brand and product awareness, as well as audience reach and engagement across the network of programs, campaigns and events. This diverse role is both strategic and operational, pivoting between providing leadership, guidance, and oversight to the marketing team and program, as well as delivering specific campaigns. You will oversee campaign execution across mainstream marketing channels and manage digital assets, advertising and content production. In addition to supporting advocacy and fundraising, the marketing program also manages content marketing, email marketing, media and provides general marketing support to all other areas of the organisation.
  
You will focus on optimising the operation and workflow of the Marketing and Brand team, including the in-house marketing services support model, and be responsible for the brand, it’s guidelines and ensuring its consistent application across the organisation’s sub-brands, programs, projects, and collateral. A key function of this position is ensure monitoring and reporting on key performance metrics to inform marketing results, activity and investment. The Marketing and Brand Manager also plays an integral role in identifying and developing key business, media relationships and ambassador partnerships to leverage awareness and drive market penetration.
  
About YOU

  • A highly motivated marketing professional with excellent project management skills
  • Talent and passion for developing effective digital-first communications and marketing campaigns
  • Strong leadership and experience in optimising operations and workflow of high-performing teams
  • Outstanding communication and copywriting skills (including strong cross-cultural communication skills), with the ability to engage internal and external stakeholders
  • Demonstrated ability in concept creation and execution of marketing and brand campaigns that deliver results
  • Experience in supporter/client journey mapping and implementation
  • Ability to measure and track campaigns, with experience in optimisation informed by data analysis and modeling
  • Expert knowledge of marketing automation software, content management systems and social media platforms
  • Tertiary qualifications in Marketing or equivalent experience in a marketing and brand manager role
  • Lived experience of seeking asylum in Australia is highly desirable.

This NFP is an employer of choice, and provides flexible working arrangements (including the ability to work remotely), annual leave loading of 17.5%, additional discretionary leave provisions, salary packaging, and free onsite car and bicycle parking (and close proximity to public transport).

APPLY NOW if you are a passionate, motivated, and strategic marketing leader with a commitment to human rights and making a significant impact to the lives of people in our multi-cultural community.
  
For a confidential discussion, contact Jenni D’Orival or Michelle Varcoe at Gembridge on 03 8375 9661 or apply@gembridge.com.au

How to apply

#PBA2

Please quote in application: Marketing & Brand Manager via Pro Bono Australia.


Profession: #Marketing_Media_and_Communications
Sector: #Humanitarian
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