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Marketing Manager – Services

Organisation : Southern Cross Care (NSW & ACT)

Location : Sydney

Work type : Full-time

Profession : Marketing, Media & Communications

Sector : Aged Care & Seniors, Health – General

Salary type : Annual Package

About the organisation

Organisation Name : Southern Cross Care (NSW & ACT)

About the role

  • Join a leading NFP aged care provider
  • A purpose-driven new marketing role with true impact
  • Collaborative, dynamic and innovative culture

The Organisation
Southern Cross Care (NSW & ACT) is a leading not-for-profit organisation with a mission to enable older people to “live life to the full.” Our dedicated team of 2000 + staff support over 3,500 customers across our residential care homes, in-home care, and retirement village services. We care about people and actively demonstrate our values of Honesty, Empathy, Acceptance, Respect and Teamwork (HEART).
Benefits & Culture

  • Full-time permanent position, with offices based in Epping
  • Generous remuneration, NFP salary packaging and learning and development opportunities
  • Be part of a dynamic team committed to making a difference

The Role
Due to growth in the Marketing & Communications team, this role focuses on Residential Care, Home Care, Villages and Recruitment Marketing with the opportunity to make a significant impact and difference. In consultation with the General Manager- Marketing and Communications, responsibilities will include:  

  • End-to-end development and implementation of marketing plans, programs and multi-channel campaigns for Southern Cross Care services and staff recruitment
  • Brief and oversee a digital agency, designers and copywriters
  • Key stakeholder engagement to understand business priorities and gain a deep understanding and knowledge of service offerings
  • Drive Southern Cross Care’s services awareness and presence in local communities
  • Work closely with the Brand and Experience Manager to ensure campaigns are on-brand
  • Provide monthly analytics and reports to analyse, measure and evaluate the effectiveness of marketing activities and maximise ROI
  • Mentor a marketing and communications coordinator

Skills Required
You will ideally hold tertiary qualifications in Marketing or similar, along with extensive equivalent experience in marketing-related roles within a large, complex organisation. You will also have:-

  • Proven strategic thinking and project planning capability
  • Demonstrated skill in developing and implementing B2C marketing plans and activities
  • A track record of creating, executing and managing successful multi-channel advertising campaigns with a strong ROI
  • Ability to formulate well-researched and clearly presented briefs and reports based on data, insights and analytics
  • Current knowledge of marketing trends and digital platforms
  • Proven ability to adapt and be flexible in a dynamic environment
  • Knowledge of Aged Care, Home, Retirement or Residential Care is highly regarded

If you are a strategic marketing manager interested in working for a respected aged care provider, please submit a CV and cover letter addressing the skills required section above. Alternatively, call (02) 8243 0570 or email

How to apply


Please quote in application: Marketing Manager – Services via Pro Bono Australia.

Profession: #Marketing_Media_and_Communications
Sector: #Aged_Care_and_Seniors, #Health_–_General


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