Marketing Manager – Services

The Organisation
  
Southern Cross Care (NSW & ACT) is a leading not-for-profit organisation with a mission to enable older people to “live life to the full.” Our dedicated team of 2000 + staff support over 3,500 customers across our residential care homes, in-home care, and retirement village services. We care about people and actively demonstrate our values of Honesty, Empathy, Acceptance, Respect and Teamwork (HEART).
  
Benefits & Culture

• Full-time permanent position, with offices based in Epping
• Generous remuneration, NFP salary packaging and learning and development opportunities
• Be part of a dynamic team committed to making a difference

               
The Role
  
Due to growth in the Marketing & Communications team, this role focuses on Residential Care, Home Care, Villages and Recruitment Marketing with the opportunity to make a significant impact and difference. In consultation with the General Manager- Marketing and Communications, responsibilities will include:  

• End-to-end development and implementation of marketing plans, programs and multi-channel campaigns for Southern Cross Care services and staff recruitment
• Brief and oversee a digital agency, designers and copywriters
• Key stakeholder engagement to understand business priorities and gain a deep understanding and knowledge of service offerings
• Drive Southern Cross Care’s services awareness and presence in local communities
• Work closely with the Brand and Experience Manager to ensure campaigns are on-brand
• Provide monthly analytics and reports to analyse, measure and evaluate the effectiveness of marketing activities and maximise ROI
• Mentor a marketing and communications coordinator

Skills Required
  
You will ideally hold tertiary qualifications in Marketing or similar, along with extensive equivalent experience in marketing-related roles within a large, complex organisation. You will also have:-

• Proven strategic thinking and project planning capability
• Demonstrated skill in developing and implementing B2C marketing plans and activities
• A track record of creating, executing and managing successful multi-channel advertising campaigns with a strong ROI
• Ability to formulate well-researched and clearly presented briefs and reports based on data, insights and analytics
• Current knowledge of marketing trends and digital platforms
• Proven ability to adapt and be flexible in a dynamic environment
• Knowledge of Aged Care, Home, Retirement or Residential Care is highly regarded

  
If you are a strategic marketing manager interested in working for a respected aged care provider, please submit a CV and cover letter addressing the skills required section above. Alternatively, call (02) 8243 0570 or email debbie.jardine@ngorecruitment.com