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Media and Campaigns Officer

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Organisation : PETA Australia

Location : Australia, Melbourne, Sydney

Work type : Full-time

Sector : Animals

Salary type : Annual Package

About the organisation

Organisation Name : PETA Australia

PETA Australia operates under the simple principle that animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any way. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in farms, the clothing trade, laboratories, and the entertainment industry. We also work on a variety of other issues, including the cruel killing of birds and other “pests”.

About the role

Position Objectives:

  • To oversee all stages of PETA campaigns, from brainstorming to execution, including by organising actions and managing communications with stakeholders and activists
  • To generate media coverage for these campaigns and other PETA activities

Term of Employment:


Reports to:

Senior Communications and Partnerships Manager


Remote, ideally based in Melbourne or Sydney

Primary Responsibilities and Duties:

  • Develop and execute strategies and tactics to ensure the success of PETA’s campaigns – including by identifying key priorities, creating campaign timelines and agendas, carrying out research, and analysing relevant links, key players, company histories, and policies
  • Work with all PETA departments to ensure campaign plans are effectively executed, maximising their public exposure and success, including by liaising with internal departments to oversee the timely production of campaign materials (such as posters, banners, literature, and other outreach materials) as needed
  • Work with the senior communications and partnerships manager to brainstorm media-worthy activities that advance PETA’s campaign goals via channels including traditional media, advertising media, social media, and experiential events (e.g. demonstrations and exhibitions)
  • Stay informed about current events with an eye towards proactively inserting animal issues into the conversation
  • Liaise with studios, photographers, videographers, and related crew members to manage celebrity campaign shoots
  • Manage and oversee special events, demonstrations, and photo calls
  • Recruit and communicate with activists around Australia, with the aim of building relationships and a network database and enlisting the assistance of allies to help advance campaign goals
  • Research and identify appropriate media outlets as well as specific journalists to secure coverage of PETA’s exposés and scientific, legal, corporate, celebrity, and other animal protection campaigns
  • Act as a spokesperson in media interviews, representing the organisation as needed
  • Respond to media queries
  • Travel when necessary to help with demonstrations and other events
  • Perform any other duties assigned by the supervisor


  • Prior experience in a similar or relevant role
  • Thorough commitment to and knowledge of animal rights issues and campaigns
  • Excellent written and verbal communication skills
  • Proactive and self-motivated, with the proven ability to work both independently and as part of a team
  • Demonstrated ability to communicate effectively with a wide variety of people
  • Proven excellent organisational skills and attention to detail
  • Ability to take initiative and follow through
  • Proven ability to work well under pressure and meet deadlines
  • Adherence to a vegan lifestyle
  • Commitment to the objectives of the organisation and the ability to advocate for our positions on issues professionally

How to apply


Please quote in application: Media and Campaigns Officer via Pro Bono Australia.

Profession: #Marketing_Media_and_Communications
Sector: #Animals


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