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Request for Proposal: Consultancy for Fundraising Strategy

Organisation : MSI Asia Pacific

Location : Australia

Work type : Contract/Temporary

Profession : Consulting & Strategy, Fundraising

Sector : Overseas Aid & Development

Salary type : Other

Application closing date : 19 Aug, 2022

About the organisation

Organisation Name : MSI Asia Pacific

MSI Asia Pacific (MSIAP), its entities and affiliates, are a specialist sexual and reproductive health, non-governmental organisation (NGO) working in Australia, Asia and the Pacific to ensure the fulfilment of sexual and reproductive health and rights (SRHR) of all people. Our mission is children by choice, not chance, as we believe that reproductive choice has the power to transform lives.

MSIAP is committed to providing family planning, and sexual and reproductive health services and overcoming barriers to access for marginalised individuals and groups including people with a disability. MSI Asia Pacific is the Australia based regional support office for the MSI global partnership. We are a separate legal entity from MSI Reproductive Choices, but share the same global mission.

In Australia, there is another MSI affiliated program which provides abortion and contraceptive services to people in Australia through a network of clinics and telehealth. MSI Australia (previously Marie Stopes Australia or MSA) is distinct from MSIAP.

MSI is active in 37 countries and our courageous service providers currently reach over 75,000 clients every day. Through our global 2030 strategy, MSI has committed to meeting the unmet demand for contraception and unsafe abortion with a particular focus on reaching clients who would otherwise be left behind. The fulfillment of this strategy, necessitates that we increase our global fundraising to deliver substantially over the next 8 years.


About MSI Asia Pacific’s Fundraising

MSI Asia Pacific is currently responsible for fundraising to support country programs in PNG, Timor-Leste and Cambodia. For the last few years, our focus has been on our local region of the Pacific and South-East Asia, mainly because we manage the relationships with Australian and New Zealand Institutional donors who are focused in our immediate region. We have been successful in raising institutional funding for MSI programs across the wider Asia region, but do not actively fundraise to support their programs. We wish to enhance our focus on fundraising and have ambitions to increase our fundraising ambitions and scope.

MSIAP’s fundraising is led by the External Relations (ER) team. The remit of the ER team covers policy, advocacy, external relations, communications and other functions, but most team members are either focused entirely on, or have some responsibility for, securing funding. In 2021, MSIAP had its best overall fundraising result ever, due in part to a COVID-19 related Department of Foreign Affairs and Trade (DFAT) funding opportunity which is unlikely to be repeated.

The ER team consists of five people (4.0 full-time equivalents) as below:

-One person responsible for raising funds from HNWI, trusts, foundations and bequests.

-Two people focused on digital fundraising, community fundraising, communications, brand awareness and other supporting activities, especially on individual giving and digital content.

-One person focused on institutional donors, with a particular focus on DFAT, and

-The director who oversees the team, and leads on external and DFAT engagement.

Other MSIAP teams’ involvement in fundraising includes:

-Donor stewardship as a shared responsibility between external relations and programs.

-Senior management support on donor management of several HNWIs.

-The programs team lead on program management and reporting.

We have an excellent track record and reputation with the Australian Government Aid program through DFAT, but we are highly reliant on this as the main funder in the region. Around 65-95% of our annual fundraising comes from DFAT, and the total amount secured annually varies significantly based on timing of key tenders. To mitigate against the risks of DFAT dependence, we want to grow our other fundraising streams. Our fundraising from the Australian public, HNWI and trusts and foundation has increased in the past 4 years but has plateaued and remains modest overall.

MSIAP has a website and social media channels and does digital marketing to raise funds from the Australian public. In early 2022 we launched a community fundraising platform, and we are also interested to explore workplace giving, brand partnerships, cause marketing and influencer marketing to encourage diverse income streams. We have also had a bequest program, which was paused in 2020, 2021 due to COVID-19 related sensitivities.

MSIAP faces a number of challenges that impact on our fundraising strategy and success and we are keen to get support from an external expert to review our current approaches and help us plan to grow our fundraising. Relevant information and data will be included in a background brief which will be made available to the successful consultant(s).

About the role

MSIAP seeks to work with a consultant who will advise and guide us to develop a clear and actionable fundraising plan for our Australian market. Our overall objective is to understand potential growth opportunities from 2022 to 2025 based on adjusted strategies and/or new levels of investment that MSIAP could make.

This fundraising plan will need to:

-Define current starting point (beginning with a thorough review of effectiveness of fundraising approaches taken to date, and including scanning existing contacts and opportunities),

-Provide appropriate sector benchmarking,

-Analyse market opportunities,

-Recommend donor sub-groups,

-Provide prospect priorities (including reviewing MSIs current prospect research and identifying if additional research is needed)

-Recommend strategies to increase fundraising

-Identify risks and mitigating measures, and

-Identify resources required.

We would like the consultant to analyse the opportunities and challenges presented to MSIAP and recommend actions accordingly. Any plans and alternative scenarios should include recommendations across supportive measures such as staffing, Board support, communications, brand, data analysis, systems and tools required and itemize critical dependencies. All recommendations need to adopt a lean and flexible approach, and play to MSI’s strengths so that we can continue to punch above our weight.

Following on from the Australian market and strategy review, we may be interested in exploring the New Zealand and Asian markets or specific countries within Asia as possible phase 2. Once fundraising plan(s) are delivered there may be a need for coaching and support to our teams to implement and this could be considered as an additional opportunity for a consultant. (Possible phase 3)

How to apply

Timeline for consultancy completion
We aim to start this work as soon as possible, ideally in September 2022 if availability allows. There is some flexibility with timing, however we would ideally like the Australian fundraising plan to be completed within 4 weeks.

Proposal Requirements
Your submission should set out your experience in delivering similar projects in a similar context (ideally for a large INGO with a traditional large institutional funding base, transitioning to a diversified income portfolio) and a detailed proposal for how the work will be completed, timing and estimated costings across the delivery areas:

Completed proposals should include the following documentation:
- Company and team overview
- Detailed proposal
- Proposed timeline and budget
- Any other relevant documentation

Submission deadline:
Proposals should be submitted to Kelly Durrant at by 19th of August 2022.


Please quote in application: Request for Proposal: Consultancy for Fundraising Strategy via Pro Bono Australia.

Profession: #Consulting_and_Strategy, #Fundraising
Sector: #Overseas_Aid_and_Development


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