Regular Giving Loyalty & Retention Lead

• Max term parental leave cover to June 2024
• Flexible location + hybrid working
• Work for the world’s largest humanitarian movement

About Us

Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

Donations are vital to sustain our work and meet our humanitarian mission. Our team is committed to growing both immediate and long-term funding to meet our mission by providing a donor experience that’s authentic, transparent, and focused on supporter impact. 

The opportunity

Exciting opportunity to lead the implementation of the Red Cross regular giving donor loyalty relationship experience to deepen engagement, optimise retention and grow lifetime value of this very important group of supporters.

You will use your creativity, strategic and analytical mindset to design and deliver highly personalised and relevant donor journeys to welcome, engage, retain, and grow support across digital, mail, SMS, and telephone channels.

Utilising new technology, including a customer data platform, and marketing automation, you will ensure regular givers receive timely, tailored, and inspiring communications at every touchpoint and feel appropriately thanked, supported, and acknowledged through their engagement with Red Cross.

Your drive to deliver continuous improvements will result in better retention, higher donor satisfaction, revenue, and lifetime value growth.

Your collaboration skills will mean you develop excellent working relationships with members of the broader fundraising team, plus other key stakeholders including data & insights, IT and digital, to ensure donor-centricity is at the heart of your thinking and delivery to achieve KPIs.

What you will bring

• Demonstrated experience in developing regular giving or loyalty programs.
• Creative and strategic thinker with a clear understanding of techniques to retain donors and grow support of our humanitarian mission.
• Strong skills working with datasets and insights to analyse trends and apply appropriate levels of personalisation to enhance donor experience.
• Proven ability to manage competing projects including building and managing timelines, coordinating internal and external support teams, and managing expense budgets.
• Solid communication, exceptional collaboration, and presentation skills.
• Demonstrated analytical, problem solving and decision-making abilities.
• Demonstrated ability to influence internally at a variety of levels.
• Curious mindset that analyses market and global trends with a courageous approach to innovation.

Benefits that act for you, while you act for humanity

Financial wellbeing: In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay – and get more from your salary. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.

Health & Wellbeing: You can tap into specialist advice for nutrition, sleep, resilience and mindfulness, as well as access to guided meditation and other wellbeing programs.

Work/Life Flexibility: You can access flexible working arrangements, paid ‘Me’ day just for you and a wide range of other paid leave options.

Career development: Access to ongoing learning, training, and development courses

Further information

To find out more about this opportunity please refer to the position description below. For additional enquiries, please contact Vanessa Byrne on 0408 647 971 for a confidential chat.

Position description:  Experience Delivery Lead (HRC0076933).pdf

Applications close: Sunday 7 May 2023

Red Cross strives to create a safe and inclusive culture with wellbeing at its centre. We embrace diversity and welcome Aboriginal and Torres Strait Islander people, and people with different lived experiences, abilities, gender, ethnicity, age, and sexual orientation. We are a child safe organisation with zero tolerance of any harm to children. Our vision is to be trusted as the leading humanitarian organisation making a genuine difference in the lives of people and communities.

Thank you for considering a career at Red Cross. We also have great opportunities to volunteer. Click here to find out more.

Job Ref #: 522135